Customer Communications Demo Positioning Product Marketing 
Userpilot
APRIL 17, 2024
Want to understand what customers think and how they behave in your product ? If so, you need to invest in the right customer insight tools. These tools are perfect for providing valuable customer insights to make product improvements and optimize your customer experience.
Userpilot
APRIL 21, 2021
Put simply, good product marketing software helps your SaaS solve two fundamental problems: Build a product that users love on the basis of customer feedback Acquire and retain users of that product. But how do you choose good product marketing software? What is product marketing?
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Userpilot
JUNE 3, 2022
Trying to find the best product marketing resources for 2022? As the market gets more competitive, SaaS companies are increasingly relying on product-led marketing strategies to gain traction. We’ve compiled a list of the best resources to get you started – from tools and blogs to courses.
Userpilot
JUNE 30, 2022
While everyone talks about product-market fit, finding product-customer fit is equally important when it comes to engaging the right customers and driving success. You’ve achieved product customer fit when your product and its functionality help the user get their job done in the easiest and fastest way.
Userpilot
SEPTEMBER 15, 2022
Did you know that customer intelligence (CI) data helps product managers dive deep into the customer journey and truly understand customers ? SaaS companies use CI data to design personalized customer experiences and better customer communications, increasing customer loyalty, retention, and lifetime value.
Userpilot
AUGUST 29, 2022
Customer sentiment is how your customers feel about your products, services, and or your brand in general. These are the emotions that your brand evokes, and they can be positive, negative, or neutral. Sentiment analysis helps determine customer sentiment with accuracy. What is customer sentiment in SaaS?
Intercom, Inc.
MAY 8, 2018
At Intercom, we decided to have our Demand Generation team look after Messenger on our website and our Product Marketing team look after Messenger inside our app. For our website visitors, our most important goal was to put product demo resources front and center. We did this because it aligns with each team’s goals.
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