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Why Tools Are Not the Answer

The Product Coalition

Running a successful product organization is hard. It’s no wonder there are many tools that try to resolve this. But tools alone won’t fix anything and can do the opposite. Every now and then, early-stage founders approach me to hear about their product idea and give them feedback. Tools can help us do that.

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In-App Messaging

ProductPlan

In-app messaging is a way of communicating with users within the context of your product, often taking the form of tooltips, banners, or in-app chat. For software products, in-app messaging includes all of the native messages sent to a user while they are using your product.

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Insight From Marty Cagan’s Coach the Coaches Workshop (Part 2)

The Product Coalition

But every now and then, for example, when I share the insights with my customers (many of them wanted to use our time together to simply hear how it was), I remember what a great privilege it was to attend this workshop, and I feel truly grateful. Strategy is so hard to craft and too often overlooked.

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How people will find your product

The Product Coalition

This is essential, because you need to know how you’ll communicate with your potential customers and how your marketing and content strategy will look like. There are many different ways people can get in touch with your product. This is often the starting point of your customers’ journey.