Customer retention: 5 best practices & 6 strategies for low churn
Intercom, Inc.
OCTOBER 5, 2018
One retention tactic that works particularly well is lifecycle messaging: contacting users with in-apps and emails they will get value out of, based on their actual experience of using, or in most cases not using, your software. In educational theory they’re referred to as “grazers”. Embed your product into their workflow.
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