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A Guide to Customer Retention: Importance, Strategies & Metrics

Userpilot

Customer retention is vital for product success and business profitability. You will also learn how to build a retention strategy, what metrics to track, and 10 bulletproof retention tactics for SaaS companies. TL;DR Customer retention is the ability to keep your customers actively using their products.

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Customer Journey Insights: What Are They and How to Collect Them?

Userpilot

Customer journey insights enable marketing, product, design, and customer success teams to make informed decisions and create better customer experiences. In this article, we explain: What customer journey insights are. Why you should use customer journey analytics. Tweak them as you go.

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24 Customer Retention Marketing Tactics to Grow Your Customer Base

Userpilot

Are you struggling to retain your newly acquired customers? Poor customer retention drains your resources, reduces revenue, brings operational instability, and harms your reputation. It puts your product’s future at risk. Retention is vital for reducing overheads, increasing profitability, and fostering customer loyalty.

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What is User Engagement Analysis? Top 9 Metrics to Track

Userpilot

How do you conduct user engagement analysis? What metrics you should track? How do you use the insights to improve user engagement? We also look at a couple of analytics tools for analyzing user engagement. The latter is only limited to user behavior within the product. What is user engagement?

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User Onboarding Metrics to Track Onboarding Success in SaaS

Userpilot

There’s a saying that in the modern world, ‘data is the new oil’ For any savvy product manager, onboarding metrics are some of the most valuable data you can get your hands on. Critically, user onboarding is not a ‘once and done’ activity. What is the user onboarding process?

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Top 9 user onboarding metrics

Mixpanel

User onboarding is a critical part of your product’s success. Without an effective and engaging onboarding process, adding and retaining customers becomes extremely difficult. Product analytics plays an important role when onboarding users. Time to value. Product adoption success rate.

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17 SaaS Customer Success Best Practices to Improve Customer Retention

Userpilot

In SaaS, it’s advised to follow customer success best practices to ensure that users achieve their desired outcomes with your product and become loyal advocates for your brand. TL;DR Customer success builds long-lasting relationships, increases customer retention , lifetime value , and advocacy, and informs product development.