Intercom, Inc.

NOVEMBER 20, 2018

This makes sense given the likely resource constraints and the value to be gained from getting in front of customers from day one. As Jason Lemkin puts it , “The CEO/founder should close at least the first 10 (or 20 or whatever) customers. What matters is that somehow, someway, you still get those 10 paying customers closed.”.

Feedback Software 178

Feedback Software Research Software Startups Product Research 178

Pragmatic Marketing

DECEMBER 20, 2019

Even more impressive, we've scaled a 50-person Sales team that was almost entirely inbound when I started to a proper inbound/outbound Sales Org with well over 300 people, comprised of Acquisition, Customer Success, Growth and Onboarding. "In General sales support. Sales content. Analyst relations.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Pragmatic Marketing

DECEMBER 20, 2019

Even more impressive, we've scaled a 50-person Sales team that was almost entirely inbound when I started to a proper inbound/outbound Sales Org with well over 300 people, comprised of Acquisition, Customer Success, Growth and Onboarding. "In General sales support. Sales content. Analyst relations.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Pragmatic Marketing

OCTOBER 11, 2019

So one of the things in my role here at Pragmatic and one of the things we see all the time is that product marketing is not always the same company to company. The nice thing about HubSpot, is we have a great product teams with good user researchers and UX designers and product designers who will do a ton of customer interviews beforehand.

Product launches 70

Product launches Research Software User Testing Product Research 70

Pragmatic Marketing

OCTOBER 11, 2019

So one of the things in my role here at Pragmatic and one of the things we see all the time is that product marketing is not always the same company to company. The nice thing about HubSpot, is we have a great product teams with good user researchers and UX designers and product designers who will do a ton of customer interviews beforehand.

Product launches 70

Product launches Research Software User Testing Product Research 70

Intercom, Inc.

APRIL 4, 2019

But even for companies with this early viral growth, there comes a point in time when this organic growth needs to be supplemented with formal sales. Yes, Slack started off with no sales team. The self-service model requires little to no selling whatsoever, saving time, labor and resources for a growing startup.

Weak Development Team 162

Weak Development Team Outbound User Testing Research Software 162