Userpilot
JULY 10, 2024
You’ve probably heard the terms customer engagement and customer experience used interchangeably. The confusion makes sense, too, since the two concepts are similar, with both aiming to build customer loyalty. So, customer engagement vs. customer experience, which one should you prioritize?
Intercom, Inc.
AUGUST 31, 2021
We’re excited to announce that you can now send transactional messages using Intercom, empowering you to send all your customer messages from one easy-to-use platform. And because it’s Intercom, we’ve reimagined what “transactional messaging” looks like. What is transactional messaging?
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Intercom, Inc.
SEPTEMBER 29, 2022
As costs and competition continue to rise, companies need to hone in on activating, engaging, and retaining their customers while minimizing their overheads. These times of change bring opportunities as well as challenges. By implementing in-product messaging – the secret ingredient your customer engagement tech stack is missing.
Alchemer Mobile
AUGUST 12, 2021
For many customers, their first interaction with a brand happens on a mobile device, so creating a stand-out mobile customer experience is key. The way in which customers interact with brands on their phones is different from how they interact with them in-person or even on the computer. Key #1: Personalization.
Speaker: Daniel Foster, Strategy Lead, TechSmith & Vic DeMarines, VP of Product Management, Revenera
Join us for a discussion about experimenting with data-driven onboarding to boost customer experience during trials and drive business outcomes. TechSmith’s Snagit Strategy Lead, Daniel Foster, will share how he leveraged product usage data, segmentation, and targeted onboarding messaging to improve trial users’ experiences.
Userpilot
JULY 9, 2024
What is a customer experience management strategy? We also share best practices for product teams seeking to optimize their strategies and enhance customer engagement throughout their journey with the product. Implement tactics to enhance customer experiences at various touchpoints. Why is it important?
Userpilot
APRIL 29, 2024
Wondering how to segment customers to increase their engagement with your SaaS product? It covers: What customer segmentation is and its benefits. Customer segmentation use cases. TL;DR Customer segmentation is the process of grouping users based on shared properties. If yes, this guide is for you!
Speaker: Ruben Ugarte, Founder, Practico Analytics
Onboarding users is filled with possibilities and challenges. Not only are you showing the user how to use your product, but it's also a chance to connect with them and understand their needs. Of course, it’s crucial to have a good onboarding experience to drive your activation metrics.
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Are you delivering the right messages to the right people at the right time? Or are you simply blasting every guide out to every user? Or do your users find receiving one to be a jarring, disconnected experience? Do your guides feel like they’re part of your product?
Speaker: Nir Eyal, Author of Hooked: How to Build Habit-Forming Products
Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Hooked, the book, is based on Eyal’s years of research, consulting, and practical experience.
Speaker: Jason Tanner, CEO of Applied Frameworks
Ideation, discovery, research, and analysis all inform the development of a product strategy that evolves iteratively as the product team learns more about customers, their problems, and potential solutions. Develop a product strategy message. Apply frameworks to define product strategy. Effectively communicate product strategy.
Speaker: Greg Coticchia, CEO & Founder of ENTRA
On a product level, how can you be sure of delivering the ‘right’ messaging, products, solutions, and services to customers? At the same time, we will discuss another important aspect of dealing with uncertainty, and that is building trust, especially while many of us are working remotely or in new or different settings.
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