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Customer Journey Insights: What Are They and How to Collect Them?

Userpilot

Customer journey insights enable marketing, product, design, and customer success teams to make informed decisions and create better customer experiences. In this article, we explain: What customer journey insights are. How they are linked to customer journey analysis and customer journey mapping.

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Ship outcomes, not just features, with the Product Impact Framework

Intercom, Inc.

Our industry is in the midst of a big philosophical debate about the fundamental way of thinking about how we build our products, with the focus shifting from the outputs of what we build to the business outcomes generated by those outputs. The Product Impact Framework felt like a natural progression from features to outcome.

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How Does User Behavior Analytics Work in SaaS

Userpilot

User behavior analytics helps you understand how users engage with your SaaS. By digging into the user flow data, you can spot friction points and identify improvements to enhance the user experience. In this article, we answer the question: how does user behavior analytics work? Reduce customer churn.

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The Essential Product Marketing Framework for SaaS Business Growth

Userpilot

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. From initial launch to ongoing product management , this framework acts as a map towards sustainable growth. However, selecting a framework or creating one from scratch can be very confusing.

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How to Conduct User Analysis and Get Quality Insights

Userpilot

How can user analysis help you drive product growth and reduce churn? With user analysis, you can derive invaluable insights into user behavior and identify: Roadblocks that impair customer retention. Unmet customers’ needs to inform your product roadmap. Hiccups in user experience.

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UX Research Process: A Step-By-Step Framework

Userpilot

It also outlines a 9-step guide on how to conduct UX research for product managers and UX designers. TL;DR The UX research process is a sequence of steps to collect and analyze data on user interactions with the product to better understand their needs and preferences. Why is an effective user research process crucial?

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Which Feature Request Prioritization Framework Should You Use? [Top 15]

Userpilot

Choosing the right feature request prioritization framework enables product teams to make informed decisions and deliver the maximum customer value possible, especially when resources are limited. They can also help product managers secure key stakeholder buy-in. Let’s dive in.