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What is Marketing Research? Examples and Best Practices

Userpilot

Marketing research is essentially a method utilized by companies to collect valuable information regarding their target market. Through the common practice of conducting market research, companies gather essential information that enables them to make informed decisions and develop products that resonate with consumers.

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12 Useful Marketing Surveys: Types, Questions & Tools

Userpilot

TL;DR A marketing survey uses well-crafted questionnaires to gather information about your target audience and their sentiment on your company and competitors. Typeform – best for long-form market research surveys. What are marketing surveys? Marketing survey templates in Userpilot. Book a demo to learn more.

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From Metrics that Matter to Products that Matter

Alchemer Mobile

So, when looking at these metrics, it shouldn’t be just about your product’s performance or health, it should be about whether your customer is satisfied or not. For example, when considering session length, the simple view is that longer is better, because the customer is more engaged with your application. Look at the Big Picture.

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User Research: What Is It and How to Do It in SaaS

Userpilot

Effective user research helps you: Understand user behaviors, needs , and preferences. Identify experience gaps and remove friction. Increase product value and improve user experience. Choose research participants that represent your target audience. What is user research?

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What are Customer Insights [+ Examples and Best Tools]

Userpilot

There are nine types of customer insights you can collect, and they include: Market research data to identify gaps, competitive advantages, growth areas , and, most importantly, the needs of your customers. Purchase data to find conversion drivers that influence users to purchase a plan or upgrade.

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7 Methods To Collect Customer Feedback for SaaS [+ Examples]

Userpilot

Feedback widgets allow you to get feedback passively on topics like feature requests and prompt smiley face surveys to measure customer satisfaction. Email surveys let you understand customer experience at different stages of the user journey and after specific interactions. Create NPS surveys with Userpilot.

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13 Customer Discovery Questions to Ask for Valuable Insights

Userpilot

Industry events – attending conferences and trade shows allows you to stay up to date with the trends in your niche, network with potential customers, and gather feedback on your product ideas. Customer discovery questions for target market research The key to successful customer discovery is asking the right questions.