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12 Best Customer Insight Tools for SaaS Companies in 2024

Userpilot

Userpilot offers in-app surveys , user action tracking, and behavior analysis to provide granular insights and improve user experience and product development. Google Trends helps businesses differentiate products in crowded markets by identifying evolving consumer interests and regional search behaviors.

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14 User Behavior Trends For SaaS in 2024

Userpilot

Companies are going beyond product marketing and investing in content marketing to deliver value to users. Book a Userpilot demo to find out how you can enhance your in-app experiences to keep up with the behavior trends for 2024. User behavior is primarily focused on SaaS platforms and how users leverage them.

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Product Marketing vs Growth Marketing: What Are the Differences?

Userpilot

The Product Marketing vs Growth Marketing discussion isn't just about specific tasks and to-do lists, but about how they cultivate product growth to achieve business objectives. Using high-quality user feedback , customer research, and product analytics to improve the customer experience and drive product adoption.

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What is Customer Friction in SaaS: How to Measure & Reduce

Userpilot

Customer can experience friction at all stages of their lifecycle , for example, when researching the product, during the sign-up and onboarding , when using the product, or while trying to access support. Reducing friction helps increase product adoption and improve free-to-paid conversion rates. Book the demo!

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13 Customer Discovery Questions to Ask for Valuable Insights

Userpilot

To retain product-market fit, you should engage in continuous customer and product discovery. Examples of questions that you could be asking as a part of the process are ‘How easy is our product to use?’ , ‘Are there any features you wish this product had?’ What are customer discovery questions?

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10 Ways of Adding Value to Products in SaaS to Drive High-Margin Sales and Increase Profitability

Userpilot

When you add value to your products, it gives you a competitive advantage, enables you to charge a higher price, drives high-margin sales, and increases profits. Measure product value with two surveys – product-market fit surveys and net promoter score (NPS) surveys. How to measure product value?

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How Product Roadmaps Kill Outcomes [Dave Martin]

Userpilot

The outcome-based roadmap focuses on delivering value to customers instead of obsessing about building specific features. It’s difficult to implement outcome-based roadmaps because stakeholders don’t trust product teams to deliver on business goals. As companies scale, they often cannot satisfy customer needs equally well.