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Product Positioning Strategies For SaaS: Types and Examples

Userpilot

Product positioning strategies are not only a marketing tactic but a survival strategy. In this article, we’ll go over product positioning definitions and their types, then go over our process for creating a product positioning strategy that gets positive user feedback. What is product positioning?

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How to Perform A Product Feature Analysis

Userpilot

TL;DR Product feature analysis involves evaluating product features to understand their impact on user satisfaction and market performance. It’s often done to guide product planning , enhance account expansion , and optimize self-serve customer support channels. Review feature usage data. Usability features.

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What is Customer Experience Design: Principles, Strategy & Best Practices

Userpilot

UX design focuses on user interactions with a product or feature. And focuses on separate parts of the user journey map. CX design improves customer satisfaction, creates loyal customers, and increases customer retention. What is customer experience design?

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UX Research Process: A Step-By-Step Framework

Userpilot

TL;DR The UX research process is a sequence of steps to collect and analyze data on user interactions with the product to better understand their needs and preferences. It’s essential to build user-friendly products that satisfy their needs and offer a positive customer experience.

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How to Conduct a UX Audit in SaaS

Userpilot

TL;DR A UX audit is a data-driven assessment of your website or product’s performance in terms of user experience. UX audits highlight usability issues that drive users away, along with opportunities for refinement to improve customer satisfaction. Study behavior trends to highlight any UX designs users avoid.

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11 User Flow Examples + How to Inform UX Design With Them

Userpilot

Build your user flow diagram. 11 User flow examples to inspire you to create your app flows: Basic user flow chart for logging in. Registration with authentication user flow. Forgot password user flow. Onboarding flow for new users. Referral user flow. Plan upgrade user flow.

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Marketing Funnel KPIs: How To Define Success at Every Stage of the Funnel in SaaS?

Userpilot

Key retention stage KPIs are customer retention rate, customer lifetime value , customer satisfaction score, and customer churn rate. Key loyalty stage KPIs are net promoter score and the number of reviews or recommendations given. The loyalty stage thus consists of your power users.