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What we shipped: 5 new features to help build a differentiated customer experience

Intercom, Inc.

At Intercom we think a lot about what it means to deliver a differentiated customer experience. We know companies are using our suite of products across the entire lifecycle to engage website visitors, onboard new users, upsell trial users and support existing customers.

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15 B2B Marketing Strategies to Drive Conversion and Growth

Userpilot

Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. However, getting the attention of your target customers with B2B marketing strategies is a lot harder. It sells millions of iPhones directly to individual customers every year.

B2B 101
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What Are The Stages Of The SaaS Sales Process?

Userpilot

We’ll also go over how to improve essential SaaS sales metrics like customer acquisition cost, annual recurring revenue, average purchase value, and expansion MRR so you can make the most out of your SaaS product. A self-service SaaS sales process is best for companies with a simple and/or affordable product.

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Product Marketing OKRs: How to Properly Measure Product Marketing Success

Userpilot

How do you make sure your product marketing team is actually working toward success? By using product marketing OKRs to guide strategy and track progress. But when it comes to products, you can’t ignore the rest of the funnel. This article is focused on product marketing OKRs and how they help product teams drive adoption.

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Growth Marketing Strategy: What It Means and How to Do It in SaaS [+ Examples]

Userpilot

TL;DR Growth marketing is achieving exponential and sustainable growth by implementing high-impact tactics across the user journey. The Pirate Metrics Framework is a great growth marketing framework – covering the 5 stages of acquisition , activation , retention , referral, and revenue. Host webinars to promote new features.

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The Ultimate Guide to SaaS Customer Success in 2024

Userpilot

Customer success is a core growth driver for any SaaS business. The SaaS market is crowded with tons of similar products and the best ones that stand out are those who delight their customers regularly. Are you wondering how to retain your customers and make them love your product? No worries!

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Sparking conversations: How every team can benefit from conversational support

Intercom, Inc.

With the addition of custom chatbots and automation to make your support workflow even more efficient and productive, conversational support allows you to supercharge your support and find the perfect balance between team efficiency and a great customer experience. Enhanced customer satisfaction (58%).