Userpilot

AUGUST 15, 2022

Micro goals vs macro goals in product marketing: Have you ever wondered what the difference is and how can you use both to achieve customer success and product growth ? As a product marketing manager, you need to set goals that would guide and motivate you and your team members. Micro vs macro goals.

Product Marketing 94

Product Marketing Feedback Software User Testing Marketing 94

Userpilot

APRIL 3, 2024

Embracing product-led growth starts with delivering clear, immediate value to users and ensuring they quickly reach the “ Aha! ” Analyze direct and indirect competitors’ successes and failures, refining your strategy to enhance your product’s market position. User persona example.

Analytic Tools 91

Analytic Tools Feedback Software Customer Experience Onboarding KPIs 91

Userpilot

SEPTEMBER 18, 2023

The Product Marketing vs Growth Marketing discussion isn't just about specific tasks and to-do lists, but about how they cultivate product growth to achieve business objectives. Using high-quality user feedback , customer research, and product analytics to improve the customer experience and drive product adoption.

Analytic Tools 52

Analytic Tools Research Software User Testing Feedback Software 52

BrainMates

DECEMBER 2, 2019

Product positioning is an important part of a product marketing strategy. It helps buyers and users understand where a product ‘fits’ in terms of what it offers and how it compares with competing products so that they can select the product that will best serve their needs. Easy as S-T-P.

Positioning 64

Positioning User Testing User Friction Data Visualization 64

Userpilot

APRIL 17, 2024

Mixpanel provides insights into customer journeys to help businesses refine product-market fit and drive growth through data-driven strategies. Hotjar enhances user experience and product development with features like heatmaps and custom integrations, delving deep into user behavior.

Data Visualization 88

Data Visualization Analytic Tools Feedback Software Reporting Tools 88

Userpilot

FEBRUARY 28, 2023

Customer preference feedback shows you which feature or design users like better. In-app rating feedback is a quick way to assess user satisfaction with a particular experience. To collect customer loyalty feedback , use NPS surveys. Customer experience feedback focuses on user interactions with your product.

User Testing 89

User Testing Customer Feedback Feedback Software Product Research 89

Userpilot

MAY 17, 2021

Are you tracking the right Product Marketing KPIs? With so many product growth insights available to every product marketer, it’s sometimes hard to understand which metrics are relevant and which you should be tracking to measure the success of your product marketing. What is Product Marketing?

Onboarding KPIs 97

Onboarding KPIs Analytic Tools Feedback Software Product Marketing 97

Userpilot

SEPTEMBER 21, 2022

Collecting feedback data provides users with different ways to share their thoughts about your product. Gather feedback on product user satisfaction so you can find ways to improve customer loyalty. Surveys for understanding user satisfaction and customer loyalty.

Feedback Software 93

Feedback Software User Testing Customer Feedback Analytic Tools 93

Userpilot

OCTOBER 20, 2022

In this article, we’ll discuss 10 strategies you can use to improve your Net Promoter Score and thus increase customer satisfaction and loyalty. The Net Promoter Score (NPS) is a measure of customer satisfaction and loyalty. It helps you track customer satisfaction and loyalty. Here’s why.

Feedback Software 97

Feedback Software Analytic Tools Research Software User Testing 97

Alchemer Mobile

DECEMBER 13, 2023

Improve your customer feedback programs to reduce churn By Jasper Lipton, Alchemer Senior Product Marketing Manager, and Vanessa Bagnato, Alchemer Director of Product Marketing   Customers leave. Are you getting feedback at critical touch points to save a customer? However, U.S. companies lose  $136.8

Customer Feedback 130

Customer Feedback User Testing Feedback Software Product Research 130

Userpilot

DECEMBER 20, 2022

This makes it crucial for them to map their marketing efforts based on the customer journey and grow the business efficiently. So let’s find out how you can leverage data to streamline your product marketing decisions and secure a steady route to success. The loyalty stage thus consists of your power users.

Feedback Software 96

Feedback Software Analytic Tools Customer Experience Customer Satisfaction 96

Userpilot

MARCH 29, 2023

This article examines what a smiley face survey is, why it’s an excellent tool for collecting feedback and tracking customer satisfaction, and when/how to use them. TL;DR Smiley face surveys use smiley faces as answer options to measure customer satisfaction. It helps you measure customer satisfaction.

Product Research 95

Product Research User Testing Customer Feedback Feedback Software 95

Userpilot

NOVEMBER 2, 2022

When you add value to your products, it gives you a competitive advantage, enables you to charge a higher price, drives high-margin sales, and increases profits. Measure product value with two surveys – product-market fit surveys and net promoter score (NPS) surveys. How to measure product value?

Feedback Software 93

Feedback Software Research Software User Testing Product Research 93

Userpilot

JANUARY 27, 2023

Its purpose is to gain a more detailed understanding of user needs , define the problem to solve, and guide product ideation. Evaluative research, on the other hand, tests how good your current product or feature is. It assesses customer satisfaction by looking at how well the solution addresses their problems and its usability.

User Testing 97

User Testing Product Research Research Software Feedback Software 97

Userpilot

JANUARY 12, 2023

When your customers have a question, they expect a fast response. After-hours support in the form of self-service content can help your SaaS improve customer satisfaction. You should offer after-hours customer support so that you can stay connected with customers 24/7, improving their customer experience.

Embedded Analytics 91

Embedded Analytics Customer Experience Customer Satisfaction Software Review 91

Userpilot

AUGUST 14, 2023

Which gauges how users feel about product performance and what they value the most. Which determines if you’ve achieved product-market fit by asking customers how disappointed they would be if they could no longer use your product There are eight customer satisfaction survey examples, including: The rating-scale survey questions.

Product Research 85

Product Research Data Visualization Analytic Tools Feedback Software 85

Userpilot

JUNE 12, 2023

Enhance your product and features: Market research can help you collect new feature ideas and also validate your existing product ideas. For example, you can release a survey asking customers and potential customers what they think about a specific feature. Building market research survey in Userpilot.

Data Visualization 83

Data Visualization Product Research Research Software Analytic Tools 83

Userpilot

AUGUST 29, 2022

Your customer success process can easily become chaotic. Since customer success is a relatively new career, CSMs tend to take tasks from sales, support, product marketing, and more than they can handle. So, what customer success processes should you focus on as a CSM? Track customer sentiment and drive loyalty.

Feedback Software 95

Feedback Software Research Software User Testing Customer Feedback 95

Userpilot

JUNE 16, 2022

Are you making the most out of your customer experience analytics? The data you receive from CX analytics enables you to reduce customer churn, increase customer satisfaction and retention , and help you identify the areas for product improvements. This results in revenue growth and high user stickiness.

Data Visualization 98

Data Visualization Analytic Tools Customer Experience Feedback Software 98

Userpilot

SEPTEMBER 13, 2022

Knowing how to measure customer satisfaction is the key to unlocking insights that improve user sentiment , boost customer retention, and speed up growth. In this article, we cover: Why you need to measure customer satisfaction. The key metrics involved in customer satisfaction.

Customer Satisfaction 97

Customer Satisfaction Feedback Software Analytic Tools User Testing 97

Userpilot

APRIL 25, 2024

Effective market research combines both qualitative methods, which explore consumer motivations, and quantitative methods, which provide measurable statistics, to create comprehensive insights that guide business strategy and decision-making. A key aspect of market research is analyzing customer attitudes and usage.

Research Software 52

Research Software User Testing Data Visualization Market Research 52

Userpilot

JULY 18, 2023

Tracking your customer churn rate will help you keep tabs on business growth. You will have data sets for analyzing your churn/retention history, which will better position you to make intelligent business decisions. The average revenue per user. Customer loyalty. Overall customer satisfaction.

User Testing 90

User Testing Feedback Software Data Visualization Customer Feedback 90

Userpilot

JULY 17, 2023

These customer experience analytics will give you a clear idea of customer satisfaction, customer loyalty , and other metrics that reflect how customers interact with your product. Why is data analytics important for improving customer experience? Improve customer satisfaction and loyalty.

Data Visualization 97

Data Visualization Customer Experience Analytic Tools Customer Feedback 97

Userpilot

JULY 27, 2021

Passives might be the best candidates your success team should reach to and drive customer expansion. Use Userpilot to build in-app NPS surveys without coding, analyze responses and launch in-app experiences meant to improve customer satisfaction and drive growth. NPS is much, much more than just a user satisfaction thermometer.

Feedback Software 98

Feedback Software Analytic Tools Product Research Onboarding KPIs 98

Userpilot

JULY 4, 2023

There are five segments in the technology adoption lifecycle: Innovators; Early adopters; Early majority; Late majority; Laggards; Some strategies to crossing the chasm include: Create a buzz to help attract the right technology enthusiast to your product early. Use popular platforms like Product Hunt to launch your product to get new users.

Feedback Software 88

Feedback Software Analytic Tools Research Software User Testing 88

Userpilot

JANUARY 14, 2023

Understanding user needs is necessary to avoid falling into build traps. Product-Market Fit is a measure of how well your product satisfies your user needs. Building the perfect product before launching is not possible. Want to see how Userpilot helps PMs build successful products?

Feedback Software 96

Feedback Software Research Software Product Research User Testing 96

BrainMates

FEBRUARY 26, 2019

Having spent several years playing both Marketing and Product Management roles, I can confidently suggest that every Product Manager who wants to make a significant impact on the overall success of the business should switch to Product Marketing roles several times in his career. It happened with me too.

Product Marketing 75

Product Marketing Feedback Software User Testing Marketing 75

Userpilot

JANUARY 14, 2022

Tracking it tells you what product features are popular, how much time users spend in your website or app, where they click, and the overall level of user interaction. Users are more likely to become long-term, loyal customers and brand advocates with more positive interactions. Net Promoter Score (NPS).

Analytic Tools 95

Analytic Tools Data Visualization Feedback Software Customer Feedback 95

Userpilot

SEPTEMBER 15, 2022

Customer intelligence (CI) is the process of collecting data at every stage of the user journey and from external sources. SaaS companies use CI data to derive insights into unmet customer needs and take action to improve customer satisfaction. customer feedback, feature usage). Forecast customer behavior.

Feedback Software 98

Feedback Software Research Software Analytic Tools Data Visualization 98

Userpilot

SEPTEMBER 14, 2023

To retain product-market fit, you should engage in continuous customer and product discovery. Examples of questions that you could be asking as a part of the process are ‘How easy is our product to use?’ The answers to this question can also help you refine your product positioning , differentiation, and messaging.

Product Research 86

Product Research Customer Feedback Data Visualization User Testing 86

Userpilot

JANUARY 30, 2023

It delves into the process of collecting customer behavioral data for SaaS and explores real-life examples of how to act on all the data. You’ll learn customer behavior patterns at each customer’s journey stage to spot product growth insights and improve customer satisfaction.

Analytic Tools 94

Analytic Tools Data Visualization Customer Feedback Feedback Software 94

Userpilot

NOVEMBER 19, 2022

The benefits of embedding a product service management role in your organization include improved differentiation thanks to ongoing incremental innovation. They also help develop only the products that satisfy real user problems. During the prelaunch stage, their task is to carry out market and customer research.

Data Visualization 97

Data Visualization User Testing Research Software Feedback Software 97

Userpilot

NOVEMBER 28, 2022

This is because it’s human nature for customers to hide their true opinions during direct conversations with the staff. They may exaggerate their positive feelings or tone down the negative ones. On the other hand, automated customer feedback is straightforward to set up. Approach customers before they churn.

User Testing 93

User Testing Feedback Software Customer Feedback Data Visualization 93

Userpilot

DECEMBER 22, 2022

You’ll identify and address pain points quickly, leading to increased user satisfaction. Churn happens when a customer stops doing business with you. Common reasons for churn: Product-market fit failure. Bad customer experience. Poor customer service. Product pricing plan weak points.

Data Visualization 93

Data Visualization Analytic Tools Feedback Software User Testing 93

Userpilot

NOVEMBER 27, 2023

As opposed to this, early-stage startups will understandably have a higher churn rate, since they still may not have product-market fit yet. What is the customer retention rate? Customer retention is the percentage of customers who made repeat purchases during a given time period. Secondary onboarding to aid users.

Product Research 84

Product Research Data Visualization Feedback Software Analytic Tools 84

Userpilot

APRIL 6, 2023

In-app feedback is one of the most insightful and relevant types of data you can collect as a product marketer, while also being the cheapest. But it all depends on how you approach users and the tactics you follow to get them to answer your surveys. User feedback can be general or contextual. Example of an NPS survey.

Feedback Software 79

Feedback Software Analytic Tools Research Software Data Visualization 79

Userpilot

JANUARY 12, 2023

Product managers resort to customer segmentation to better understand the needs and motivations of different user groups to create targeted experiences and identify opportunities for product growth. Product marketers also use behavioral segmentation to re-engage lapsed customers and run highly personalized ads.

Feedback Software 97

Feedback Software Analytic Tools Data Visualization Customer Feedback 97