Remove Dashboard Remove Engineering Remove Product Marketing Remove Software Review
article thumbnail

Aligning Product Managers and Product Marketing Managers for Success – Interview With Aatir Abdul Rauf

Userpilot

Overlapping responsibilities and conflicting priorities are just a couple of the many friction points between product managers and product marketing managers – leading to inefficient workflows and potential product failures. They define the product vision , strategy, and roadmap.

article thumbnail

The “How To Market Software Products” Playbook – 14 Product Marketing Strategies For SaaS

Userpilot

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? Let's get started.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The “How To Market Software Products” Playbook – 14 Product Marketing Strategies For SaaS

Userpilot

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? Let's get started.

article thumbnail

The “How To Market Software Products” Playbook – 14 Product Marketing Strategies For SaaS

Userpilot

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? Let's get started.

article thumbnail

Beyond launch day: How to plan successful B2B product rollouts

Mixpanel

B2B products often have to appeal to many different personas. We have a wide range of user types, from marketers to engineers to product managers and more. Before a line of code is written or a button is designed, we need to understand the personas that will be using this new feature and their true needs.

article thumbnail

The 7 Best SaaS Analytics Software of 2021

Userpilot

This is where analytics software comes in. In this post, we will break down the analytics software each SaaS business needs to understand their buyer and user personas, prospects, users, and revenue metrics & company health. What types of Analytics software does every SaaS business need? Marketing Analytics Tools for SaaS.

article thumbnail

Heap vs Pendo: Which is the Superior Product Analytics Tool?

Userpilot

Dashboard in Heap. Heap analytics features Heap claims to be the only analytics tool that enables product managers to collect complete data about their users' interactions with the product. You need to install a snippet of tracking code at the top of your site and Heap does the rest. Heap vs Pendo: Heap Review.