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From Looker to Mixpanel: How and why Mixpanel’s analytics team is making the transition

Mixpanel

Our data scientists and analysts—with over 40 years of combined experience at companies including Zoom, Meta, Reddit, Twitter, and Google—require powerful and sophisticated tooling for business operation and revenue data analysis. Up until now, that was handled by Mixpanel and Looker, our BI (business intelligence) solution of choice.

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What Can You Expect From Today’s Customer Analytics Landscape?

Indicative

Focused on democratizing access to data-driven decision making, Customer Analytics tools empower non-technical users (like marketing and product teams) to make sense of all the data. How Customer Analytics tools fit into the broader BI and analytics landscape. A/B testingTest product and marketing changes with real customers.

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How to Build Your Dream Analytics Stack

Indicative

It empowers each team across the organization to make data-driven decisions, with access to reporting and ad hoc analysis. . What Technology Do You Need in Your Stack? As technology develops, analytics stacks become easier to set up, manage, and scale. The data and analytics space is rapidly growing, expanding, and evolving.

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Customer Feedback System: How to Build One That Grows Your Company

Usersnap

Ever found yourself getting loads of feedback, but didn’t have the customer feedback system in place to do something with it all? This is why when you’ve got a rock-solid customer feedback system in place, you’re ready to meet customer expectations. The customer feedback system learning.

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Product Operations: Unlock Your Product Team’s Full Potential

The Product Coalition

Key Tasks User issues reports. Identify key quality metrics and create dashboards to track real-time product health. Bug Service Level Agreement (SLA). Conduct product parity audits across platforms to identify missing features; conduct log audits to identify areas where you can add logging to speed issue resolution.

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Connection and Compatibility: How OkCupid Uses Analytics to Help People Find Love

Amplitude

Today, about one-third of Americans have used a dating app or site, and 12% have either been in a committed relationship or gotten married to someone they met through online dating, according to a recent Pew Research report. I’ve been with OkCupid for three years and I manage our data science team, which handles platform analytics.

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The ultimate marketing technology stack for 2019

Intercom, Inc.

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. The reasons for this growth – high-velocity economics of software innovation, the migration of money from old media to new media, etc.