Split
AUGUST 5, 2020
Testing in production is becoming more and more common across tech. The following plan is both guidance and order of operations for what to implement if you want to start testing in production. If your team is still hesitant or fearful, have them watch my video on testing in production. The Benefits of Testing in Production.
UX Planet
JANUARY 23, 2024
Let’s start, Google Analytics 4 is a powerful web analytics service that provides valuable insights into user behavior, engagement, website conversion, and much more. Additionally, we will discuss how to optimize UX design using Google Analytics 4 by identifying UX issues, A/B testing, and using heatmaps and session recordings.
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Amplitude
JANUARY 13, 2021
Today, about one-third of Americans have used a dating app or site, and 12% have either been in a committed relationship or gotten married to someone they met through online dating, according to a recent Pew Research report. I’ve been with OkCupid for three years and I manage our data science team, which handles platform analytics.
Mixpanel
MAY 3, 2024
Our data scientists and analysts—with over 40 years of combined experience at companies including Zoom, Meta, Reddit, Twitter, and Google—require powerful and sophisticated tooling for business operation and revenue data analysis. Up until now, that was handled by Mixpanel and Looker, our BI (business intelligence) solution of choice.
Iteratively Blog
JANUARY 10, 2021
The iOS, Android and web development teams are responsible for instrumenting (and ideally testing) those events in the code and will have an opinion on what’s feasible. Looker and Mixpanel). Software Engineer. To expand on the last point above we’ve seen companies with central data teams who own all reporting and data analysis.
Intercom, Inc.
DECEMBER 12, 2018
Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. The reasons for this growth – high-velocity economics of software innovation, the migration of money from old media to new media, etc.
Amplitude
APRIL 12, 2018
Where does product analytics fit in the realm of analytics tools on the market? Hint: Skip to 3:45 to learn how Amplitude compares to BI tools and marketing analytics.). Because Amplitude as a company, we think we are really the only analytics platform that’s built ground up to help producting succeed. I need to be on the web.
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