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From Looker to Mixpanel: How and why Mixpanel’s analytics team is making the transition

Mixpanel

Mixpanel is an analytics company, so I don’t have to tell you that we highly value using analytics to make better decisions and optimize the running of our business. Up until now, that was handled by Mixpanel and Looker, our BI (business intelligence) solution of choice. Why is this so important to share?

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How to Build Your Dream Analytics Stack

Indicative

A strong analytics stack is foundational to being able to make sense of it all. Investing in a robust and efficient analytics stack is a necessity for a modern business in order to compete. It empowers each team across the organization to make data-driven decisions, with access to reporting and ad hoc analysis. . Major Players.

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What Can You Expect From Today’s Customer Analytics Landscape?

Indicative

Experts predict the Customer Analytics market will top $24 billion by 2025. That’s where Customer Analytics comes in. Focused on democratizing access to data-driven decision making, Customer Analytics tools empower non-technical users (like marketing and product teams) to make sense of all the data. Common features.

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The Ultimate Guide to Google Analytics 4 for UX Designers and Business Owners

UX Planet

Master Google Analytics 4 for user behavior analysis, UX design optimization, and enhanced website performance to improve sales. Hi there, I was looking into Google Analytics 4 and found an article by Alice Emma Walker. If you know about Universal Analytics , it’s going away on July 1, 2024. It’s six years old.

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Connection and Compatibility: How OkCupid Uses Analytics to Help People Find Love

Amplitude

Today, about one-third of Americans have used a dating app or site, and 12% have either been in a committed relationship or gotten married to someone they met through online dating, according to a recent Pew Research report. I’ve been with OkCupid for three years and I manage our data science team, which handles platform analytics.

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A close look at our analytics and metrics for product-led growth

Mixpanel

In another blog , we provided a look at how we implemented a product-led growth (PLG) strategy at Mixpanel from a data and analytics perspective. This allowed us to iterate on the data in a test project until we got things how we wanted them. There are two reasons. Try it free.

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7 Frequently Asked Questions About Mixpanel, Answered

Mixpanel

From understanding the analytics landscape to mapping capabilities with KPIs and integrating new tools with your current stack, we know that choosing a product analytics solution can be overwhelming—not to mention, time-consuming. How is Mixpanel different from marketing analytics tools like Google Analytics?