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“Good product managers create leveragable collateral, FAQs, presentations, whitepapers. Ask your team to create a dashboard with all the detail you need to get a full view of the project status. Then you must review the dashboard so you stay up to date. Let them do their job and give them the time to do it well.
This includes marketresearch (potential employers), understanding product strengths (your value to the customer), iterative development (subsequent drafts), or refining the UI (formatting). Userpilot analytics dashboard. Product managers should treat their resumes as products and use their professional skills to develop them.
Product marketing is different compared to general marketing in that product marketing teams know all the technical details of your SaaS product and communicates it through launch, feature announcements, whitepapers, and other mediums. Product marketing doesn’t end when the product goes to market.
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