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Push notifications: The key channel marketers are forgetting (and need)

Intercom, Inc.

Not that long ago, the notion that you could send a message straight into the pockets of millions of people, capturing their attention at the touch of a button, would have sounded like the stuff of a marketer’s dreams – but that’s exactly what push notifications offer. Again, think about the user experience.

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Closed-Loop Analytics for SaaS: How to Bridge the Data Gap

Userpilot

TL;DR Marketing and sales teams have different goals, which is why they often have different data sources or metrics. Marketing teams may look at Google Analytics while your sales team will likely check their CRM platform. Every department in a SaaS company should be aligned with ongoing marketing campaigns and active sales funnels.

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15 Best HubSpot Integrations to Drive SaaS Business Growth

Userpilot

Zapier, RollWorks ABM, Eventbrite, GoToWebinar, and Calendly are the top integrations for sales and marketing teams. It will let you personalize user experiences across different stages of the customer lifecycle and drive product adoption. Define audience segments for new leads who come from a particular marketing campaign.

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6 Less Known Customer Success Best Practices to Reduce Churn and Improve Retention [+Case Study]

Userpilot

How is Customer Success correlated with Product Marketing? It boosts word-of-mouth marketing. Everyone knows that word-of-mouth marketing is the most effective type of marketing you can have. What’s the correlation between Customer Success and Product Marketing? Why is it crucial for your business?

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How Your Software Demo Can Make Your Product Sell Itself

Userpilot

Your marketing team will ask, ‘How can our product generate a demand flywheel?’ It also means that your salespeople are caught up in demos when they could be doing some outbound work. We’ll explain how to instantly provide value to your users later on. That can create a bottleneck as you scale up and more leads come in.

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14 Best User Tracking Tools For SaaS in 2024

Userpilot

Zendesk is the best for tracking user interactions with the customer service team. Salesforce is the best user-tracking tool for sales and marketing teams. Sprout Social is the best tool for tracking user engagement across social media. What should you look for in a user tracking tool? Analytics dashboards.

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What is SaaS Marketing? The Ultimate Guide

Userpilot

What is SaaS marketing? We’re all familiar with the basics of SaaS product marketing such as attracting users to a SaaS product with a subscription business model. That said, there are key differences between a SaaS marketing strategy and standard digital marketing. Personalizing the user experience.