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Data-driven sales: 18 sales KPIs and metrics to grow your revenue faster

Intercom, Inc.

. “The point of tracking sales KPIs is to drive action for our team, not just to display them on a sales dashboard” That’s why I spend much of my time examining underlying KPIs like lead flow, pipeline creation, churn, expansion and more. This KPI is also referred to as Marketing Qualified Leads (MQLs).

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The support leader’s guide to proactive support: Provide help before it’s needed

Intercom, Inc.

With the right strategy and proactive support tools – think Outbound Messages , Product Tours , Mobile Carousels , and Banners – you can alert customers to known issues, like delivery delays, bugs in your product, and website downtime. Support metrics on their own are just numbers on a dashboard. Learn, iterate, improve!

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Push notifications: The key channel marketers are forgetting (and need)

Intercom, Inc.

Not that long ago, the notion that you could send a message straight into the pockets of millions of people, capturing their attention at the touch of a button, would have sounded like the stuff of a marketer’s dreams – but that’s exactly what push notifications offer. By nature, push notifications are brief and short-lived.

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Closed-Loop Analytics for SaaS: How to Bridge the Data Gap

Userpilot

TL;DR Marketing and sales teams have different goals, which is why they often have different data sources or metrics. Marketing teams may look at Google Analytics while your sales team will likely check their CRM platform. Every department in a SaaS company should be aligned with ongoing marketing campaigns and active sales funnels.

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Optimizing internal product communications

Folding Burritos

This happens naturally, because our role is at the center of the process that figures out what to build, builds it, and then gets it to market. Create internal dashboards, docs or wiki pages, only to realize that’s where information goes to die, because people can’t find it, don’t understand the tool or forget to go there.

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15 Best HubSpot Integrations to Drive SaaS Business Growth

Userpilot

Zapier, RollWorks ABM, Eventbrite, GoToWebinar, and Calendly are the top integrations for sales and marketing teams. Define audience segments for new leads who come from a particular marketing campaign. For instance, you can launch personalized marketing campaigns for customers who gave an NPS of below 7. out of 5 in G2.

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14 Best User Tracking Tools For SaaS in 2024

Userpilot

Salesforce is the best user-tracking tool for sales and marketing teams. There is a sizeable catalog of tracking tools in the market that come with a ton of features and functions. Analytics dashboards. into different dashboards for their convenience. Userpilot’s analytics dashboards. Funnel analysis.