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Moving on from Founder Led Sales

Business of Software Conference

As a marketer, you think about measuring site traffic, SEO optimization, downloads of white papers. It is more rich, because it’s focused on customers, not the internal metrics on a CRM dashboard. You need a process that isn’t based upon the charisma or ability of an individual to communicate a message effectively.

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Overview: Setting the right metrics for product launches

Mixpanel

The form the lead generation could take could be a demo request, a call request, a white paper download, or even a trial. Is the messaging resonating with the market? We built out a core messaging doc, slides, documentation with key use cases for different verticals, and recorded training videos for reps.

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Citrix Monitoring Masterclass with George Spiers – Q&A

eG Innovations

The mobile apps go beyond alerts and include dashboards and drilldowns to allow you to view metrics and the root cause of issue. The app provides a full alert console into eG’s pinpointed root cause analysis, so you can avoid alert storms of messages triggered by metrics crossing dumb thresholds in many products. eginnovations.com).

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11 Product Marketing Tools Every SaaS Company Should Try

Userpilot

Product marketing is different compared to general marketing in that product marketing teams know all the technical details of your SaaS product and communicates it through launch, feature announcements, white papers, and other mediums. Product marketing doesn’t end when the product goes to market. G2 ’s rating: 4.6/5.

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Citrix Issues and Problems

eG Innovations

11 Can the eG Enterprise dashboard serve as a productivity monitor as well as tracking latency/connectivity, or do you partner/pair with services that can monitor (remote) workers via the same interface? 12 Can you show us a dashboard from where a Citrix engineer can quickly tell where the issue is without going into details?