Connection and Compatibility: How OkCupid Uses Analytics to Help People Find Love
Amplitude
JANUARY 13, 2021
Today, about one-third of Americans have used a dating app or site, and 12% have either been in a committed relationship or gotten married to someone they met through online dating, according to a recent Pew Research report. Driven by Data, Powered by the Heart . Data is core to the mission here at OkCupid.
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