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How Mobile Market Industry Leader Adjust Became a Japanese Success Story

freshtrax

As more and more consumers turn to their smartphones rather than their computers—be it for shopping, for gaming, or any other number of services—businesses need to understand the impact of their mobile marketing. A: Yes, the culture for implementing such tools for a fee had not been formerly established at the time.

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How Travel Data Co-op, ADARA, Expanded Business to Japan and Built Relationships With Public Sectors

freshtrax

As the venue for the quickly approaching Rugby World Cup (RWC) in September 2019 and 2020 Olympic Games, Japan is gearing up for a great influx of inbound travelers. We have to translate everything to Japanese—sales reports, marketing documents, and websites. Was it easy to introduce your services to them?

Travel 53
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Customer Education & Training: The Investment That Keeps on Giving

Gainsight

Customer training used to involve writing a 300-page user manual and delivering a week-long, on-site seminar for all new users. These are just the tools, however. They’re creating great inbound marketers, with the understanding that it will make them more successful customers. What Is Customer Training?