The Product Coalition

JUNE 28, 2022

Market research is the process of gathering information about your business's buyer personas, target audiences and customers. Market research also helps to provide a deeper understanding of the varying market factors, such as the nature of the market, the problems of the users, and the value of what you are building.

User Testing 115

User Testing Market Research Product Research Research Software 115

Userpilot

MARCH 22, 2021

The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. But more often than not, so many of these tools end up being more work to set up, maintain or use. Product Marketing Tools Overview. What Is Product Marketing? What Is Product Marketing?

Analytic Tools 98

Analytic Tools Feedback Software Research Software Data Visualization 98

Userpilot

OCTOBER 20, 2023

Getting user feedback is a crucial step of the market research process. Sentiment analysis makes it possible to compare your product to competitors, evaluate the impact of your product/marketing efforts, and gather actionable growth insights. Use detailed insights to target your growth marketing efforts and PLG strategy.

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Customer Satisfaction 52

Userpilot

AUGUST 29, 2023

While the product manager’s role may differ from one organization to the next, they will still work with dedicated product owners, engineering and design teams, data analysts, and product marketing managers. Champions a customer-centric approach. Drives product success. Let’s check out a few common roles occupying a product team.

Data Visualization 94

Data Visualization Analytic Tools Feedback Software Research Software 94

Userpilot

JULY 18, 2023

The tools are constantly evolving and changing their pricing plans, so it may be difficult to ensure that your product team is using the right tools and getting the best value for the money. Roadmapping software visualizes and plans product development over time, facilitating coordination and alignment across teams.

Analytic Tools 90

Analytic Tools Feedback Software Research Software Reporting Tools 90

Userpilot

AUGUST 29, 2023

What’s market validation in SaaS, and why is it important? This article also introduces popular market validation methods and explains how product teams can develop a solid validation plan! Online surveys are great for collecting customer insights at scale. Book the demo to see how it can help you with market validation.

User Testing 89

User Testing Product Research Data Visualization Research Software 89

Userpilot

DECEMBER 15, 2023

By screening your ideas before investing in their development, you reduce the risk of failure and can allocate resources to initiatives that satisfy customer needs and market demand. Common examples include market demand, customer willingness to pay , or scalability. Finally, use all the data to score the ideas on each of the criteria.

Data Visualization 93

Data Visualization Product Research User Testing Analytic Tools 93

Userpilot

APRIL 29, 2024

A segmentation survey is used to gather the data necessary to segment customers. A market segmentation survey is a market research tool. This improves satisfaction, retention, and brand loyalty , and improves the performance of marketing strategies. For example, age or product usage patterns.

Analytic Tools 85

Analytic Tools Research Software Feedback Software Product Research 85

Userpilot

SEPTEMBER 15, 2023

What’s preference testing? How to conduct a preference test and collect feedback ? TL;DR Preference testing is a research method used by UX and UI designers to decide which designs users prefer and why. Preference testing uses both quantitative and qualitative data to evaluate how users perceive different designs.

User Testing 79

User Testing Product Research Data Visualization Feedback Software 79

Userpilot

JANUARY 10, 2024

Looking for the best ways to conduct user research and gather actionable insights? We covered: The benefits of proper user research. A detailed 5-step process for conducting effective research. Choose research participants that represent your target audience. Choose the appropriate research method.

User Testing 95

User Testing Research Software Analytic Tools Feedback Software 95

Userpilot

MAY 30, 2022

Let’s jump in to see what needs-based segmentation is all about and how you can collect data for that to increase the growth of your business. Adopting a needs-based segmentation approach leads to a clearer understanding of the market and better-tailored messages for customer segments. Better tailored message for customer segments.

Data Visualization 95

Data Visualization Feedback Software Research Software Analytic Tools 95

Userpilot

SEPTEMBER 7, 2022

How do you collect customer data and identify white space opportunities? What tools do you need for performing white space analysis? White space analysis identifies gaps in existing services on the market or in internal processes and uncovers hidden opportunities. Send microsurveys to collect data on missing features.

Data Visualization 92

Data Visualization Feedback Software Research Software Analytic Tools 92

Userpilot

SEPTEMBER 4, 2023

Customer segments enable you to find/understand your target audience and boost engagement, making them an important marketing tool. TL;DR Psychographic segmentation is a marketing strategy that divides the market into smaller groups based on personality traits, lifestyle, social class, attitudes, interests, and values.

Product Research 83

Product Research Data Visualization User Testing Research Software 83

Userpilot

JANUARY 9, 2024

It’s an easy way to gain a simple version of the truth, cut through data, highlight problematic spots, and identify areas that could be made more user-friendly. If you want to learn more about this tool for understanding feature usability and explaining any behavioral changes, let’s get into it! Subjectivity.

Data Visualization 94

Data Visualization User Testing Product Research Analytic Tools 94

Userpilot

JANUARY 22, 2024

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. In this article, we dive deep into what a product marketing framework is and explore its essential components. In this article, we dive deep into what a product marketing framework is and explore its essential components.

Feedback Software 92

Feedback Software Research Software Analytic Tools Product Research 92

UX Planet

FEBRUARY 1, 2024

Source: unsplash.com Choosing the right UX tools is critical to success. After all, they can help you move through all stages of UX design — from user research to prototyping to optimisation — more efficiently and productively. How do you choose the right UX tool? How well does the tool fit your project? Project type.

Research Software 52

Research Software Analytic Tools Feedback Software Data Visualization 52

Userpilot

JUNE 30, 2023

Looking for the voice of the customer questions to understand your users, analyze the market, and unlock growth opportunities? We’ve handpicked the right survey questions under different research categories to make everything easy. Use both close-ended and open-ended questions to collect holistic VoC data.

Customer Feedback 90

Customer Feedback User Testing Feedback Software Data Visualization 90

Userpilot

NOVEMBER 19, 2022

What is product service management? Product service management is a marketing function whose objective is to keep track of customer and market need fluctuations and inform product development. In smaller companies, product service management responsibilities are covered by product managers. Want to see how?

Data Visualization 95

Data Visualization User Testing Research Software Feedback Software 95

The Product Coalition

JANUARY 24, 2022

Today, I will summarize a few aspects of this case in a structured way, more than just being data-driven. Case Category: Market sizing & Estimation, Goals & Measures Case Type: Investor pitch by a startup planning to launch smartwatches in India ?? I will get the market size across all 3 sizing metrics.

Data Visualization 181

Data Visualization User Testing Research Software Marketing 181

Userpilot

AUGUST 16, 2022

Marketing experiments give you an insight into how well marketing strategies will perform before implementing them. In this article, we’ll start by exploring how to conduct a marketing experiment and give you different experiment ideas to try in your SaaS business. Analyze existing data. Make a hypothesis.

Research Software 94

Research Software Feedback Software Analytic Tools Customer Experience 94

Userpilot

MAY 1, 2024

A user needs analysis conducted with product analytics data lets you build products that address user pain points and exceed their expectations. It helps you make data-driven decisions to enhance your product and keep up with changing user needs to improve user satisfaction. Usability testing can also come in handy.

User Testing 73

User Testing Feedback Software Analytic Tools Research Software 73

Userpilot

MARCH 9, 2023

Before you rush into creating a product thinking people will love it, it pays to perform a product-market fit analysis. This article examines why product-market fit analysis is important and how to gather insights into achieving a product-market fit by getting feedback and validating your idea. What is product-market fit?

User Testing 91

User Testing Product Research Product Marketing Customer Feedback 91

Userpilot

NOVEMBER 23, 2023

Extensive market research is essential to assess the competitive landscape, identify opportunities, and shape the product vision. Data analysis is vital for informed decision-making. PMs need to know how to use product analytics tools to gain actionable insights. Product manager skills: market research.

Analytic Tools 88

Analytic Tools Research Software Data Visualization Product Research 88

UX Studio

NOVEMBER 26, 2018

Easier said than done… Is it not just a question of market research vs user research? We wrote this to help you choose the right research methods more easily. In this article we answer: How do we distinguish between types of research? What characteristics define market research vs user research?

User Testing 107

User Testing Market Research Product Research Research Software 107

Piyanka Jain

APRIL 2, 2019

Her last role had involved business process analysis, planning, and market research. When she started exploring options for a more satisfying career, analytics emerged as a strong contender. She had always enjoyed data and patterns. She worked on a real-time analytics project traineeship with our client, JustAnswer.

Data Visualization 150

Data Visualization Product Research Market Research Testing 150

Userpilot

MARCH 25, 2022

A continuous message testing process is essential for getting the most out of your product marketing efforts. The goal is to ensure that all of your target customers have a clear understanding of your product, brand, and services you offer. There are several ways of carrying out message testing. Let’s get started!

User Testing 92

User Testing Product Research Messaging Data Visualization 92

Userpilot

JANUARY 9, 2023

Every good product marketer knows; the only thing better than acquiring new customers is retaining existing customers. Can personalized retention marketing grow your customer’s lifetime value and customer retention rate? This article considers all you need to know about retention marketing. Let’s begin!

Feedback Software 89

Feedback Software Analytic Tools Research Software Customer Experience 89

The Product Coalition

FEBRUARY 19, 2022

Companies that are committed to their customers invest in the skills and tools to make customer happiness happen. Are You Investing in the Right Skills and Tools for a Customer Obsessed Culture? Are You Investing in the Right Skills and Tools for a Customer Obsessed Culture? That is where tools come in.

User Testing 131

User Testing Data Visualization Product Research Customer Experience 131

Userpilot

MAY 30, 2023

Whether you work in product management, customer success, or marketing, you need creative survey ideas to collect feedback that’s relevant, honest, and useful for your job. Triggering a survey after a support ticket has been closed to ask users how satisfied they feel with the customer service (and leave any complaint if they have one).

Customer Feedback 75

Customer Feedback User Testing Feedback Software Product Research 75

UX Planet

JANUARY 16, 2024

By Mary Moore, copywriter at Shakuro Branding holds the promise of propelling your venture to new heights, capturing hearts, and securing your place in the market. More importantly, we’ll provide you with the insights to navigate these treacherous waters successfully. Yet, it’s a double-edged sword.

Branding 94

Branding User Testing Product Research Data Visualization 94

Userpilot

OCTOBER 2, 2023

Generative vs evaluative research methods are two techniques for conducting user research when managing your product. Both UX research methods are different but provide valuable insights to help your product development process. Userpilot is a great tool for performing generative and evaluative research.

User Testing 103

User Testing Product Research Research Software Feedback Software 103

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! What is B2B marketing?

B2B 99

B2B User Testing Research Software Analytic Tools 99

Userpilot

SEPTEMBER 11, 2023

TL;DR A product launch is a three-step plan (pre-launch, launch, and post-launch) to successfully bring a new product to market. It involves market research, goal setting, and the development of your go-to-market strategy. It involves market research, goal setting, and the development of your go-to-market strategy.

Product launches 99

Product launches Product Research Data Visualization Research Software 99

Userpilot

SEPTEMBER 14, 2023

How do product management and marketing teams work together to build successful products? Product marketing sits between product development and the market. Its main goal is to bring the product to the market and ensure it’s well-received by the target customers. What is product marketing?

Product Research 84

Product Research User Testing Research Software Feedback Software 84

UX Planet

FEBRUARY 22, 2024

The courses listed below (both free and paid) will help you master essential tools, become a better leader, and get the very best from the UX professionals you work with. Service design by UXCel (Paid) This course will help you gain practical skills to create exceptional experiences. Data-Driven Design by Designlab.

User Testing 82

User Testing Data Visualization Research Software Customer Experience 82

Centercode

JANUARY 8, 2021

Customer testing, by design, is a gateway to uncovering and acting on exactly that. It relies on target-market users to identify both the best and worst parts of your product before release. It’s different from market research: the feedback is about refining a mostly developed product, not starting from scratch.

User Testing 98

User Testing Customer Feedback Technical Review Data Visualization 98

Userpilot

JUNE 14, 2023

Looking to leverage the product feedback survey template to gather valuable insights from your customers? You want to ask the right questions in the right way to extract meaningful user sentiment insights. TL;DR A product feedback survey is a structured tool for gathering customer feedback on products or services.

Product Research 92

Product Research Feedback Software User Testing Customer Feedback 92