The Secret PM Handbook

OCTOBER 9, 2018

When sales are not going well, company leadership might ask product management come in to help hit the numbers. There are parts we might not be as good at, if we don’t have a selling background and sales training, of course.). 3 things you can do when you step in to help sales.

Sales Training 170

Sales Training User Testing Differentiation Customer Experience 170

Business of Software Conference

NOVEMBER 30, 2020

Fresh talks on entrepreneurship, product, marketing, leadership, hiring, and more dropping each week. And you jump into a demo, and you demo all the features. For us, it works because it’s easy, we’re very comfortable with demoing features. They’re teaching for differentiation. Upcoming Events.

Research Software 64

Research Software User Testing Positioning Product Research 64

Pragmatic Marketing

OCTOBER 11, 2019

You know, I think we always want to tell an interesting and unique and differentiated story but we don't want to just make it up. So as part of your launch plan to then do you have a sort of sales enablement and sales training piece of it that your group handles? And then I think we look in the market for validation.

Product launches 70

Product launches Research Software User Testing Product Research 70

Pragmatic Marketing

OCTOBER 11, 2019

You know, I think we always want to tell an interesting and unique and differentiated story but we don't want to just make it up. So as part of your launch plan to then do you have a sort of sales enablement and sales training piece of it that your group handles? And then I think we look in the market for validation.

Product launches 70

Product launches Research Software User Testing Product Research 70