Demo, Differentiation, Sales Training and Workshop

Stop Selling Your Product, Start Selling Your Point of View | April Dunford | BoS USA Online 2020

Business of Software Conference

NOVEMBER 30, 2020

And you jump into a demo, and you demo all the features. For us, it works because it’s easy, we’re very comfortable with demoing features. What they’re doing is they’re teaching for differentiation. They’re teaching for differentiation. And you’ve got a head of sales enablement.

Research Software

Research Software User Testing Positioning Product Research

The Seven-Part Guide to Portfolio Product Management & Marketing

Product Management University

FEBRUARY 25, 2020

Sales Training on Customers vs. Products. The goal is to make sure sales dialogues lead with a strong vision and a differentiating value story that’s supported by all products. When it comes to sales training, products play a supporting role, not a leading role. Solution Demos vs. Product Demos.

Marketing

Marketing Product Management Product Manager Reporting Tools

Product Management Today

Stop Selling Your Product, Start Selling Your Point of View | April Dunford | BoS USA Online 2020

The Seven-Part Guide to Portfolio Product Management & Marketing

Webinars

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