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When Writing Has Two Focuses: Invite Ideal Readers to Change and Assure Secondary Readers

Johanna Rothman

Her ideal readers are the teams doing the work, so they can change their demos and reporting frequency. Now that we are close, Sales, Training, Marketing all need much more detail and information about how to use Nova and when they can expect it. As a company, we need more demos and more data. Was Polly a little snarky?

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Stop Selling Your Product, Start Selling Your Point of View | April Dunford | BoS USA Online 2020

Business of Software Conference

And you jump into a demo, and you demo all the features. For us, it works because it’s easy, we’re very comfortable with demoing features. What’s their ideal customer, their ideal customer is someone who’s a little bit more sophisticated on the sales training bit, right. And this works.

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The Seven-Part Guide to Portfolio Product Management & Marketing

Product Management University

Sales Training on Customers vs. Products. The goal is to make sure sales dialogues lead with a strong vision and a differentiating value story that’s supported by all products. When it comes to sales training, products play a supporting role, not a leading role. Solution Demos vs. Product Demos.

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