Stop Selling Your Product, Start Selling Your Point of View | April Dunford | BoS USA Online 2020
Business of Software Conference
NOVEMBER 30, 2020
This is a talk about positioning, but a little bit more about how you communicate your positioning or share your positioning. And you jump into a demo, and you demo all the features. For us, it works because it’s easy, we’re very comfortable with demoing features. And they jump into the demo.
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