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Stop Selling Your Product, Start Selling Your Point of View | April Dunford | BoS USA Online 2020

Business of Software Conference

NOVEMBER 30, 2020

This is a talk about positioning, but a little bit more about how you communicate your positioning or share your positioning. And the first thing you got to know about the sales enablement space is its horrifying, like you see that box, there’s thousands of companies out there that say they do sales enablement.

Research Software 64
Research Software User Testing Positioning Product Research 64
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The Seven-Part Guide to Portfolio Product Management & Marketing

Product Management University

FEBRUARY 25, 2020

That way, they’re always leading from a position of strength. Aspirational Market Positioning. If you have a customer-facing vision for the portfolio and supporting business goals for each product, the foundation of your market positioning is complete. Sales Training on Customers vs. Products.

Marketing 130
Marketing Product Management Product Manager Reporting Tools 130
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