Product Management University

JANUARY 18, 2019

Powerful product positioning usually boils down to the best story, which is not always the best product. Great positioning is centered on the aspirations of your target customers and why those aspirations are so important to their success. Adhere to these three guidelines and marketing and selling value will be a lot easier.

Positioning 113

Positioning Differentiation Workshop Messaging 113

Product Management University

NOVEMBER 13, 2018

” Good sales positioning and discovery techniques can help you understand true buyer motivations so you don’t end up in the Nobody Zone. This stage is where your company messaging and solution positioning can fully engage buyers or push them away. There’s an old saying: “buyers are liars!”

Positioning 100

Positioning Product Research Research Software Webinar 100

UX Studio: Product Management

OCTOBER 9, 2021

Such a positive outlook didn’t happen overnight. I don’t miss the days where we stayed after workshops to make sense and digitize the stuff on those gigantic flip-charts.”. “I I don’t miss the days where we stayed after workshops to make sense and digitize the stuff on those gigantic flip-charts.”.

Positioning 108

Positioning User Testing Customer Experience Research Software 108

Product Talk

FEBRUARY 14, 2024

Then when Tali moved to her current position, she brought her opportunity solution tree knowledge along and adapted it to the new setting. And finally, Tali was so convinced of the power of opportunity solution trees that she started leading workshops at product events to teach others how to use this tool.

Analytic Tools 222

Analytic Tools Research Software Product Research Data Visualization 222

Roman Pichler

FEBRUARY 19, 2024

It’s the first step to bring about positive change. You are not in a position to decline feature requests. As you are not empowered to determine the product features, you are not in a position to manage the product and significantly impact the value it creates. I certainly don’t intend to make anyone feel bad.

Product Research 242

Product Research Product Management Product Manager Customer Experience 242

Product Management University

OCTOBER 28, 2019

And that market knowledge is the key to leading from a position of strength. The post How Product Management & Product Marketing Lead From a Position of Strength appeared first on Proficientz. I still hear it routinely from my clients today. The diagnosis is simple. Imagine This. What would change?

Positioning 100

Positioning Product Marketing Marketing Product Management 100

Bain Public

JULY 1, 2022

(Montreal, Canada) – Paul Ortchanian, Founder, CEO, Head of Product, Data and Strategy of Bain Public , lead a workshop on June 5th in collaboration with NEXT AI for a third year in a row. During the workshop, Paul takes NEXT AI’s 2021 cohort through the process of creating a successful product roadmap. Session Information.

Workshop 52

Workshop Artificial Inteligence Leadership Education 52

Product Management University

JUNE 25, 2018

Effective product positioning comes in many forms. For more effective product positioning, your bold headings, titles, themes, and leading statements should be something that every buyer would agree with, and worded in a way that causes buyers to relive their biggest headaches. Most of them could make an energy drink sleepy!

Positioning 100

Positioning Government User Friction Healthcare 100

Roman Pichler

MARCH 9, 2022

It helps people understand how their work relates to a bigger whole and how their efforts create a positive change. A great way to ensure that your vision is shared is to create it together with the stakeholders and dev team members in a collaborative workshop, be it online or onsite. Visioning Workshop Attendees.

Vision 306

Vision Workshop Customer Experience Leadership 306

Centercode

MAY 20, 2020

Taking five minutes each day to make note of those numbers pushes a range of long-term, positive outcomes, from optimizing your engagement strategy to backing up the value of your beta testing efforts with data. The post Engagement Workshop: Tracking Your Progress with Metrics appeared first on Centercode.

Workshop 98

Workshop User Testing Product Research Feedback Software 98

Bain Public

JUNE 16, 2021

(Montreal, Canada) – Paul Ortchanian, Founder, CEO, Head of Product, Data and Strategy of Bain Public , lead a workshop on June 17th in collaboration with NEXT AI for a second year in a row. Title: How to prioritize features and create product roadmaps Date: Thursday, June 17th, 2021 Where: Online Workshop (open to cohort participants only).

Workshop 52

Workshop Leadership Artificial Inteligence Education 52

Haines-Group

JANUARY 3, 2017

When you present your product’s Positioning to others, can they see it? Position” reflects the way your product delivers value to customers that is different from competitors. Your stakeholders really need to understand and buy-in to your positioning. If you can’t come up with any, it’s time to rethink your product.

Positioning 78

Positioning Workshop Presentation Customer Experience 78

Product Management University

FEBRUARY 21, 2024

Just like you, they know their own shortcomings and there’s a good chance they’ve been schooled on how to neutralize them with some clever positioning or avoidance tactics. All of this is not to say that you shouldn’t expose their glaring weaknesses if they have them, but hitting their strengths too gives you an even stronger position.

Demo 130

Demo Weak Development Team Customer Experience Product Research 130

Centercode

FEBRUARY 27, 2020

Extra care should be taken to make sure your messaging — from your project space to your emails to question follow-ups — promotes a positive tester experience. The post Engagement Workshop: Identifying Tester Communication Problems appeared first on Centercode. Here are some quick fixes for the warning signs listed above.

Workshop 64

Workshop User Testing Product Research Customer Experience 64

Product Management University

FEBRUARY 12, 2024

Be a Positive Person That Salespeople Love To Work With There’s a lot to unpack here, but DO NOT interpret this as “do whatever sales asks.” The Most Basic Rule of Product Positioning 3. Product Positioning vs. Sales Narratives Some people think these two things need to be different. Our sales numbers backed it up!

Product Marketing 147

Product Marketing Marketing Customer Experience Differentiation 147

Roman Pichler

SEPTEMBER 13, 2022

The product vision describes the product’s purpose, the ultimate reason for creating it, and the positive change it should bring about. With a validated strategy in place, you are in a great position to build an actionable product roadmap. This includes the stakeholders, the management sponsor, and development teams.

Product Strategy 300

Product Strategy Strategy Vision Product Research 300

bpma ProductHub

DECEMBER 5, 2016

The group acknowledged that while every hiring manager is different, it’s important to highlight what you’ve done that aligns with what the requirements are for position you’re looking to fill. Here are a few of the highlights from the event: Having a summary on your resume is helpful.

Workshop 150

Workshop Events Leadership Technology 150

bpma ProductHub

DECEMBER 5, 2016

The group acknowledged that while every hiring manager is different, it’s important to highlight what you’ve done that aligns with what the requirements are for position you’re looking to fill. Here are a few of the highlights from the event: Having a summary on your resume is helpful.

Workshop 150

Workshop Events Leadership Technology 150

Product Management University

OCTOBER 9, 2023

Product Marketing and Sales will position and sell the ultimate strategic customer goal with stories that demonstrate how each product eliminates their biggest obstacles. Product Management and Engineering will build products that eliminate the next biggest obstacles to the customer’s ultimate strategic goal.

Vision 130

Vision Reporting Tools Product Research Workshop 130

Bain Public

MAY 22, 2020

(Montreal, Canada) – Paul Ortchanian, Founder, CEO, Head of Product, Data and Strategy of Bain Public , will be leading a workshop on June 8th in collaboration with NEXT AI. During his workshop, Paul will take NEXT AI’s 2020 cohort through the process of creating a successful product roadmap. Session Information.

Workshop 52

Workshop Leadership Artificial Inteligence Education 52

The Product Coalition

NOVEMBER 11, 2022

Whatever the altitude, this exercise is super straightforward and something I include in many endeavors, from strategic planning workshops and idea-generation sessions, to prototyping workshops. I like to crowdsource items for the assets column first because they tend to be positive and help maintain an optimistic energy in the room.

Crowdsource 104

Crowdsource Workshop Positioning Leadership 104

Bain Public

JANUARY 4, 2020

(Montreal, Canada) – Paul Ortchanian, Founder, CEO, Head of Product of Bain Public, is honoured to be leading an expert workshop in collaboration with AIESEC, the world's largest youth-run organization that provides young people with leadership development. They hoped to change the world, one person and one internship at a time.

Workshop 52

Workshop User Testing Leadership Customer Experience 52

Roman Pichler

NOVEMBER 1, 2022

But it has the following three drawbacks: A feature-based roadmap can give rise to and strengthen a feature-factory mindset where adding features is more important than creating value and making a positive impact on people’s lives and the business. 5 The Roadmap is Not Systematically Connected to the Strategy and Backlog.

Roadmap 313

Roadmap Weak Development Team Customer Experience Reporting Tools 313

Product Management University

FEBRUARY 15, 2023

Aspirational selling is about understanding what’s driving your buyers from the top down and using that knowledge to position the value of your products in a more strategic context. If you don’t uncover THE BIG WHY, it’s difficult to position the strategic value of your solutions.

Product Research 130

Product Research Document Demo B2B 130

The Product Coalition

APRIL 3, 2023

Rule #5: Replace meetings with workshops Bing’s AI helped to create this illustration of me It is easy to make meetings with the villains of organizational productivity. That’s why the best meetings are workshops: workshops have goals, a structure and ways for everyone to participate. However, not all meetings are bad.

Product Management 169

Product Management Product Manager Workshop Management 169

Product Management University

JULY 10, 2020

It’s important to understand industry best practices here before you build or position a solution. If you want to implement this technique at scale (across product management, product marketing and sales), contact us for a personalized workshop or enroll your team in Product Management University On-Demand. Related Articles.

Marketing 241

Marketing Customer Feedback Workshop Positioning 241

Product Management University

FEBRUARY 2, 2023

Focus on the products that have the greatest value and pull the others into the sales process when they can have a significant impact on your competitive position. Adopting A Customer Value Model & The Culture Change How To Create Your Product Positioning Around “THE BIG WHY”

Roadmap 130

Roadmap Product Marketing Marketing B2B 130

Product Management University

JULY 30, 2020

If you want to create your simple value story and the supporting product demo to go with it, contact us about a hands-on workshop (via web meeting) or enroll in Product Management University On-Demand and learn whenever and wherever it’s convenient for you. Product Positioning: Overcoming Seven Obstacles to a Great Value Story.

Customer Experience 246

Customer Experience Workshop Reference Positioning 246

Product Management University

JUNE 21, 2023

Developing a content strategy for product marketing requires an approach similar to product positioning. It’s about meeting your target customers in their comfort zone with insightful content that strikes an emotional chord. The most important thing to keep in mind is quality over quantity.

Product Marketing 130

Product Marketing Strategy Marketing White Paper 130

bpma ProductHub

OCTOBER 2, 2017

Bruce is also hosting a workshop based on the book Product Roadmapping: Align Your Teams, and deliver the Most to Your Customers and Stakeholders. Don Stoddard has held senior positions is Product Management and Product Marketing over the last 20 years. Register @ www.bostonproducts.org.

Books 394

Books Roadmap Software Review Workshop 394

Product Management University

JANUARY 18, 2022

You might even be in a position to influence and shape “the finance department of the future.”. If you want to learn unique B2B skills that accelerate your progress into a leadership position, contact us today to schedule a personalized workshop for your team or enroll in Product Management University On-Demand and learn on your own terms.

Leadership 147

Leadership Finance Product Management Product Manager 147

Roman Pichler

MAY 3, 2023

It will also have a positive impact on team morale and productivity. Hold these workshops at least once every three months and invite development team members and key stakeholders to them. See the exploration work as a way to future-proof your product and mitigate the risk of missing out on an opportunity.

Research Software 230

Research Software Technical Review Technology Product Research 230

Roman Pichler

JUNE 1, 2020

As the person in charge of the product, you lack transactional power : You cannot tell the stakeholders what to do, you cannot assign tasks to the individuals, and you are typically not in a position to offer a bonus, pay raise, or other incentives. Establish clear roles and responsibilities.

Weak Development Team 305

Weak Development Team Product Research Customer Experience Workshop 305

Roman Pichler

DECEMBER 3, 2019

Use Collaborative Workshops to Review and Adapt the Strategy. Collaborative workshops with the key stakeholders and development team members are a great way to jointly review and adjust the product strategy. Having a dedicated facilitator allows you to fully contribute to the workshop.

Technical Review 208

Technical Review Product Strategy Strategy Workshop 208

bpma ProductHub

JUNE 30, 2017

At an upcoming BPMA event on July 21, John Mansour will present a practitioner’s workshop event, titled “The Art of Writing High-Fidelity User Stories: Product Usability Starts Here!”. You’ll learn both in this workshop. Timeline & Cost: 8:30am: Registration opens 9:00am – 1:00pm: Workshop. 99 for BPMA Premium members.

User Testing 150

User Testing Customer Experience Customer Feedback Research Software 150

Roman Pichler

JULY 6, 2021

When you become a head of product, you move into a line management position. Having successfully managed different products will put you in a great position to advise and support the product people who work for you. Be Prepared to Look after People, Not Products. This is likely to increase their respect and trust for you.

User Testing 321

User Testing Product Research Weak Development Team Customer Experience 321

UX Studio

DECEMBER 14, 2023

Our colleague, Agi is facilitating a workshop at our course. We moved to a new office and introduced the Studio Lead position as a full-time professional support for the researchers and designers on the team. 2021: Designing for positive impact The year I rejoined the team was pretty intense.

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Research Software UX Feedback Software User Testing 89