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When Writing Has Two Focuses: Invite Ideal Readers to Change and Assure Secondary Readers

Johanna Rothman

Now that we are close, Sales, Training, Marketing all need much more detail and information about how to use Nova and when they can expect it. See Writing Workshop 1: Free Your Inner Writer & Sell Your Nonfiction Ideas. I also offer customized versions of that workshop as an internal workshop.

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Sustainable Product Strategy: How to Move from Outputs to Outcomes

Amplitude

I want to make the case, informed by the writing of Marty Cagan , particularly his book Inspired and by learning from Teresa Torres , through her workshops and team coaching , that output or feature-based roadmapping is a thing of the past in product management. Product management is moving towards outcome-based product-planning.

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The Seven-Part Guide to Portfolio Product Management & Marketing

Product Management University

Sales Training on Customers vs. Products. The goal is to make sure sales dialogues lead with a strong vision and a differentiating value story that’s supported by all products. When it comes to sales training, products play a supporting role, not a leading role.

Marketing 130
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Stop Selling Your Product, Start Selling Your Point of View | April Dunford | BoS USA Online 2020

Business of Software Conference

What’s their ideal customer, their ideal customer is someone who’s a little bit more sophisticated on the sales training bit, right. And you’ve got a head of sales enablement. And so we did a positioning workshop. So the whole thing gets better over time. That’s the value they deliver.