Pragmatic Marketing
DECEMBER 20, 2019
We partner closely to execute betas, maintain our demo environments, better understand pain points and gaps in the product and facilitate product feedback mechanisms to our Product Team. There is so much more to the commercialization of product strategy, which is how I would define product marketing in a nutshell.
Pragmatic Marketing
DECEMBER 20, 2019
We partner closely to execute betas, maintain our demo environments, better understand pain points and gaps in the product and facilitate product feedback mechanisms to our Product Team. There is so much more to the commercialization of product strategy, which is how I would define product marketing in a nutshell.
Intercom, Inc.
SEPTEMBER 10, 2018
You execute demand generation programs to drive visitors to your website, qualify them, nurture them into sales opportunities and convert them into paying customers. The big difference is with the live chat funnel, you do this in real-time, which requires sales teams to exercise a few new muscles.
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