Intercom, Inc.

SEPTEMBER 10, 2018

That’s what live chat tools for sales teams make possible. You execute demand generation programs to drive visitors to your website, qualify them, nurture them into sales opportunities and convert them into paying customers. Live chat can help sales teams turn impersonal funnels into personal, real-time connections.

Customer Experience 132

Customer Experience Research Software Product Research Data Visualization 132

Pragmatic Marketing

DECEMBER 20, 2019

Sprout Social , which develops social media management, advocacy and analytics software for businesses, has mushroomed to 500 employees in its short, nine-year history. There is so much more to the commercialization of product strategy, which is how I would define product marketing in a nutshell.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Pragmatic Marketing

DECEMBER 20, 2019

Sprout Social , which develops social media management, advocacy and analytics software for businesses, has mushroomed to 500 employees in its short, nine-year history. There is so much more to the commercialization of product strategy, which is how I would define product marketing in a nutshell.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70