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The Editor’s Notebook: Privacy and Data Security, Retraining Sales Teams

Pragmatic Marketing

More than one-third of Canadian consumers have experienced the consequences of a security breach of hack, according to research conducted by PCI Pal , a company that provides secure payments to contact centers. What’s odd, though, is that only 23% of companies consider their current sales training programs to be effective.

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Scaling and Positioning Sprout Social’s Product Marketing Team

Pragmatic Marketing

Sprout Social , which develops social media management, advocacy and analytics software for businesses, has mushroomed to 500 employees in its short, nine-year history. There is so much more to the commercialization of product strategy, which is how I would define product marketing in a nutshell.

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Scaling and Positioning Sprout Social’s Product Marketing Team

Pragmatic Marketing

Sprout Social , which develops social media management, advocacy and analytics software for businesses, has mushroomed to 500 employees in its short, nine-year history. There is so much more to the commercialization of product strategy, which is how I would define product marketing in a nutshell.

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The 3 core skills to master real-time selling

Intercom, Inc.

That’s what live chat tools for sales teams make possible. You execute demand generation programs to drive visitors to your website, qualify them, nurture them into sales opportunities and convert them into paying customers. Live chat can help sales teams turn impersonal funnels into personal, real-time connections.

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Sustainable Product Strategy: How to Move from Outputs to Outcomes

Amplitude

Ideally, stakeholders come to the table with informed and researched perspectives as to how they would force rank feature priorities and what the features could achieve once delivered. Earlier last year, before we transitioned to outcome-based planning, the leadership team at Yesware did a thought exercise during an offsite.

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The Editor’s Notebook: Privacy and Data Security, Retraining Sales Teams

Pragmatic Marketing

More than one-third of Canadian consumers have experienced the consequences of a security breach of hack, according to research conducted by PCI Pal , a company that provides secure payments to contact centers. What’s odd, though, is that only 23% of companies consider their current sales training programs to be effective.

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Intercom on Product: Accelerating your strategy after COVID-19

Intercom, Inc.

In terms of research and development or generally the product and engineering functions, the people who produce your software, this really is a question of investability. But in general, when you have a lot of parallelizable work, let’s say you’re trying to build the Android app and the iPhone app and the desktop app.

Strategy 228