Pragmatic Marketing

DECEMBER 20, 2019

Sprout Social , which develops social media management, advocacy and analytics software for businesses, has mushroomed to 500 employees in its short, nine-year history. There is so much more to the commercialization of product strategy, which is how I would define product marketing in a nutshell.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Amplitude

MARCH 11, 2020

Ideally, stakeholders come to the table with informed and researched perspectives as to how they would force rank feature priorities and what the features could achieve once delivered. You can create sales training and prepare go-to-market plans for upcoming feature launches months in advance. You can align on direction.

Data Visualization 100

Data Visualization User Testing Product Strategy Product Research 100

Intercom, Inc.

SEPTEMBER 10, 2018

That’s what live chat tools for sales teams make possible. Live chat can help sales teams turn impersonal funnels into personal, real-time connections. We know that prospects do their homework in advance and research solutions on websites before reaching out. The power of live chat for sales.

Customer Experience 132

Customer Experience Research Software Product Research Data Visualization 132

B2B Product Management

DECEMBER 6, 2016

The Inbound PM role : As an inbound PM, your role is to develop the product or the platform. The Outbound PM role : As an outbound PM, you do the market research. You work with Marketing to define the customer profile, you work with business development to do sales training and enablement.

Analytic Tools 45

Analytic Tools Outbound Inbound Research Software 45

Pragmatic Marketing

AUGUST 20, 2019

More than one-third of Canadian consumers have experienced the consequences of a security breach of hack, according to research conducted by PCI Pal , a company that provides secure payments to contact centers. What’s odd, though, is that only 23% of companies consider their current sales training programs to be effective.

Data Visualization 14

Data Visualization User Testing Product Research Reporting Tools 14

ProductPlan

NOVEMBER 19, 2021

What is a Product Management System? And at least one dedicated software application to help you take your products from concept to launch. As we look for a solution to create, what should our initial research phase include? So, what do we mean by a product management system? For example, tools for: Data analytics.

Research Software 52

Research Software Analytic Tools Systems Review Development Team Review 52

Intercom, Inc.

JUNE 3, 2021

In terms of research and development or generally the product and engineering functions, the people who produce your software, this really is a question of investability. But in general, when you have a lot of parallelizable work, let’s say you’re trying to build the Android app and the iPhone app and the desktop app.

Strategy 228

Strategy Feedback Software Research Software Software Review 228

Intercom, Inc.

APRIL 4, 2019

The fastest growing software companies in recent years all have something in common – they started with little to no sales team. But even for companies with this early viral growth, there comes a point in time when this organic growth needs to be supplemented with formal sales. The company was also getting pulled upmarket.

Weak Development Team 162

Weak Development Team Outbound User Testing Research Software 162

Userpilot

SEPTEMBER 18, 2021

Hiring teams look for five key skills during the product marketing interview: communication, collaboration, analytics, and research skills, project management, and prioritization. They'll ask you questions specifically related to the company to see if you've done your research – usually your opinion on their messaging.

Onboarding KPIs 98

Onboarding KPIs Analytic Tools Research Software Product Marketing 98

Pragmatic Marketing

OCTOBER 11, 2019

This is something where I think I, I wonder if a lot of the other product marketing teams I’ve talked to, I think, facing similar challenges, but research and just being as strategic as possible. So we generally know a lot about our target market and our customers going into something like this. We don't always do that.

Product launches 70

Product launches Research Software User Testing Product Research 70

Pragmatic Marketing

OCTOBER 11, 2019

This is something where I think I, I wonder if a lot of the other product marketing teams I’ve talked to, I think, facing similar challenges, but research and just being as strategic as possible. So we generally know a lot about our target market and our customers going into something like this. We don't always do that.

Product launches 70

Product launches Research Software User Testing Product Research 70

Userpilot

SEPTEMBER 18, 2021

Hiring teams look for five key skills during the product marketing interview: communication, collaboration, analytics, and research skills, project management, and prioritization. They'll ask you questions specifically related to the company to see if you've done your research – usually your opinion on their messaging.

Onboarding KPIs 52

Onboarding KPIs Analytic Tools Research Software Product Marketing 52

Userpilot

SEPTEMBER 18, 2021

Hiring teams look for five key skills during the product marketing interview: communication, collaboration, analytics, and research skills, project management, and prioritization. They'll ask you questions specifically related to the company to see if you've done your research – usually your opinion on their messaging.

Onboarding KPIs 52

Onboarding KPIs Analytic Tools Research Software Product Marketing 52

Userpilot

SEPTEMBER 18, 2021

Hiring teams look for five key skills during the product marketing interview: communication, collaboration, analytics, and research skills, project management, and prioritization. They'll ask you questions specifically related to the company to see if you've done your research – usually your opinion on their messaging.

Onboarding KPIs 40

Onboarding KPIs Analytic Tools Research Software Product Marketing 40

The Product Coalition

FEBRUARY 26, 2022

To compensate, I’ve seen UX researchers & designers pick up the mantle a lot more, and the design teams have really leaned into this space. One particular example, UpBank, I’d argue one of the most underrated and successful software companies in Australia, only has Product Designers with one single product leadership role.

User Testing 171

User Testing Weak Development Team Customer Experience Customer Feedback 171

Pragmatic Marketing

NOVEMBER 8, 2009

When you find yourself swimming without an MRD, you lack consensus on the facts you'll use to fashion so many of the other goodies you get asked to create, like segment-specific positioning, customer metrics, ROI calculators, sales training and enablement tools. you know, all the good stuff that product marketing needs to drive.

Document 70

Document Customer Experience Sales Training User Testing 70

Business of Software Conference

NOVEMBER 28, 2019

There are three main aspects to sales: Planning, Selling, and Tools. This talk from Stephen Allott takes you throught the journey of planning for success and which rules and tools can help and hinder your organization. From generating good leads, to spotting good sales people and how to motivate them to be better.

Analytic Tools 40

Analytic Tools Research Software Data Visualization Software Review 40