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Saying Goodbye

The Product Bistro

Memories of note, and there are many: My first day, grabbing a flight to Singapore to participate in the APAC sales training. Sales training in 2004 in Europe. this time in conjunction with the 2006 Strategic Thinking exercise. Singapore for sales training – Déjà vu. Where am I?

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The Editor’s Notebook: Privacy and Data Security, Retraining Sales Teams

Pragmatic Marketing

In fact, the survey found that 68% of companies find red-team exercises more effective than blue-team testing, and more companies are practicing red over blue. What’s odd, though, is that only 23% of companies consider their current sales training programs to be effective.

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How to Survive the Hardest Part of Product Management by Janna Bastow

Mind the Product

Janna had a sales job in college and recounts how intense the training was – with role-playing exercises, secret shoppers, and scripts – and how focused it was on dealing with people. But the training was intense! Frankly, selling pet food to adoring pet owners isn’t exactly a hard sell. Janna Bastow.

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Scaling and Positioning Sprout Social’s Product Marketing Team

Pragmatic Marketing

Sales Enablement has helped us scale our sales training efforts by taking on much of the tactical execution and providing great insight into the varied needs of each sales team — something that was incredibly time intensive for us prior to them coming onboard.

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Scaling and Positioning Sprout Social’s Product Marketing Team

Pragmatic Marketing

Sales Enablement has helped us scale our sales training efforts by taking on much of the tactical execution and providing great insight into the varied needs of each sales team — something that was incredibly time intensive for us prior to them coming onboard.

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Managing Manufactured Products: Growth and Decline

Mind the Product

Increased sales training, promotion, and product improvements are some of the actions to be considered. If your business plan is for sales of new product A to replace legacy product B, the S&OP forecast will give you early indication if that is indeed happening. Cannibalization effects, intended or unintended.

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Sustainable Product Strategy: How to Move from Outputs to Outcomes

Amplitude

Earlier last year, before we transitioned to outcome-based planning, the leadership team at Yesware did a thought exercise during an offsite. You can create sales training and prepare go-to-market plans for upcoming feature launches months in advance. Putting all the themes together, you could see a rough annual roadmap.