Pragmatic Marketing
DECEMBER 20, 2019
Patrick Cuttica , the public-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing. This is more of a nascent discipline.".
Pragmatic Marketing
DECEMBER 20, 2019
Patrick Cuttica , the privately-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing. This is more of a nascent discipline.".
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The Product Bistro
DECEMBER 11, 2018
Memories of note, and there are many: My first day, grabbing a flight to Singapore to participate in the APAC sales training. Sales training in 2004 in Europe. this time in conjunction with the 2006 Strategic Thinking exercise. Singapore for sales training – Déjà vu. Where am I?
Mind the Product
AUGUST 20, 2018
Increased sales training, promotion, and product improvements are some of the actions to be considered. If your business plan is for sales of new product A to replace legacy product B, the S&OP forecast will give you early indication if that is indeed happening. Cannibalization effects, intended or unintended.
Intercom, Inc.
JUNE 3, 2021
Des: I think there’s an interesting piece I observed at a lot of startups that I chat to, and I see it in Intercom from time to time too, the idea that any positive investment is, in some sense, a good investment. Yes, it’s positive, but it’s no longer performing anywhere near the same rate as it was. Paul: Yeah.
Intercom, Inc.
JULY 5, 2018
I realized I get way more value out of helping other sales people figure out how to tap into their full potential. Then I went to go work for Google, running sales productivity, which was really sales training development. I went to Salesforce after that, and that’s where we coined the term “sales productivity.”
Intercom, Inc.
JULY 5, 2018
I realized I get way more value out of helping other sales people figure out how to tap into their full potential. Then I went to go work for Google, running sales productivity, which was really sales training development. I went to Salesforce after that, and that’s where we coined the term “sales productivity.”
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