Roman Pichler
NOVEMBER 6, 2023
1 ] In fact, some people argue that product leadership can only be exercised by a management role. Leadership can therefore be exercised without being a boss. As the individual is a peer and not the boss, they cannot tell people what to do and they are usually not in a position to offer rewards like a promotion.
Sachin Rekhi
AUGUST 7, 2019
Positioning, while classically considered part of the marketing world, is absolutely essential for every product manager to understand. Positioning refers to the place that a brand occupies in the minds of customers and its perceived differentiation from its competitors. The traditional approach is to develop a positioning statement.
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Product Management University
APRIL 17, 2024
Identify Your Most Lucrative Markets Here’s a simple exercise. The goal here is to first understand your current sweet spots so that strategically, you’re always playing from a position of strength. The more relevant your positioning, the more value your products have in their eyes. Here’s the other thing to keep in mind.
Product Innovation Educators
MARCH 25, 2024
She is also a product leadership instructor on Maven and has held leadership and advisor product positions. Positive leadership character: Show traits such as integrity, responsibility, forgiveness, and compassion. 5:37] Tell us more about the aspects of positive leadership character. Another exercise I use is called a Read Me.
Speaker: Christian Bonilla, VP of Product Management at UserTesting
Defining the product vision is a high-stakes exercise, which makes it all the more important to avoid some common pitfalls product managers encounter: confusing the company’s vision with their product vision, defining a vision that’s too abstract to be useful in strategic planning, or combining the “what” and the “how” in the product vision.
Nulab
SEPTEMBER 22, 2021
Competitive positioning is a way to assess the market, suss out your competition, and work out whether your offering is a viable means of making money. Research part 1: Qualitative research for competitive positioning. Any good positioning strategy begins with plenty of research. Define your competitive positioning approach.
Pragmatic Marketing
DECEMBER 20, 2019
Patrick Cuttica , the public-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing. This is more of a nascent discipline.".
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