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How Digital Customer Education Can Win You More Business

Gainsight

Technology companies, in particular, adopted these points of differentiation to gain market share. HubSpot shot to fame due largely to its laser focus on inbound marketing. The proliferation of technology and low barriers to entry mean that anyone can start a business. What do they have in common?

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The ultimate marketing technology stack for 2019

Intercom, Inc.

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. Marketing technology is now the largest portion of total marketing budget (29% on average according to Gartner ).

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Build a growth stack, not a tech stack

Intercom, Inc.

Tech stacks are the backbone of modern sales and marketing operations. But, too often sales and marketing tech stacks are cobbled together from existing tools and workflows that have organically developed over time. They’ve spent hours reading customer reviews, checking out your pricing options and researching competitors.

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13 Brand Activation Examples From Famous Brands to Inspire You

Userpilot

Bynder triggers product demos for website visitors to drive brand activation. Tableau builds trust with potential customers on software review platforms. Book a Userpilot demo today to learn how you can leverage in-app engagement to drive your brand activation goals. Bynder's demo invite. What is brand activation?

Branding 105
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Finding & Nurturing Top Talent | Elpie Bannister & Alex Yang | BoS Europe 2019

Business of Software Conference

We’re really excited to be here today to share with you how we find and nurture tech talent as Simprints. On the one hand you have the tech giants like Google and Facebook. On the other hand, you have the tech unicorns with billion dollar valuations; like Uber, Stripe, and Dark Trace.

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Guide to Customer Interactions: Impact, Most Common Types, and Best Practices

Userpilot

Imagine someone leaving your brand due to a negative interaction with one of your agents. You could also encourage them to leave a review if they can. Take advantage of modern technologies for convenient and seamless communications with customers. One bad experience with your brand is enough to make someone stop using your tool.

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How Mobile Market Industry Leader Adjust Became a Japanese Success Story

freshtrax

Adjust is now a well-established technology provider and plays a major role in shaping the future of the market. Members of different teams such as sales, marketing, support, and tech all work together in one room as one Japan team to help customers and to grow Adjust’s footprint in the market.