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How Digital Customer Education Can Win You More Business

Gainsight

Technology companies, in particular, adopted these points of differentiation to gain market share. HubSpot shot to fame due largely to its laser focus on inbound marketing. The proliferation of technology and low barriers to entry mean that anyone can start a business. What do they have in common?

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What is Marketing Research? Examples and Best Practices

Userpilot

Try Userpilot and Take Your Product Marketing to the Next Level Get a Demo 14 Day Trial No Credit Card Required Defining marketing research Launching a product without knowing what your target audience wants is like walking in the dark. It acts like a guide, helping businesses navigate the complex market landscape.

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The ultimate marketing technology stack for 2019

Intercom, Inc.

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. Marketing technology is now the largest portion of total marketing budget (29% on average according to Gartner ).

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What is Product Marketing? A Data-Backed Definition

The Product Coalition

Product Managers are amongst the most guilty of this, especially troublesome due to the close collaboration required between both roles. A new customer would receive a lot of sales attention (with demos and discussions) and once acquired, would transition to the onboarding/training and support teams (until renewal time).

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Build a growth stack, not a tech stack

Intercom, Inc.

Tech stacks are the backbone of modern sales and marketing operations. But, too often sales and marketing tech stacks are cobbled together from existing tools and workflows that have organically developed over time. They’ve spent hours reading customer reviews, checking out your pricing options and researching competitors.

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What is Customer Value Chain & How to Use It in Product Development

Userpilot

Insights into customer needs and customer pain points will guide your technology development while helping you refine your marketing strategies — offering a cost advantage over your competitors who’ll need to spend more on broad advertising campaigns. Get your free Userpilot demo today! Get your free Userpilot demo today!

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Build your own chatbots with Custom Bots

Intercom, Inc.

It’s powered by Operator, our bot technology, and if your business has a website, this is definitely going to help you grow your customer base and make your sales, marketing, and support teams more efficient and hopefully a little bit happier as well. Will: Last year we launched our bot technology. The evolution of bots.