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What is Product Marketing? A Data-Backed Definition

The Product Coalition

An insight into Product Marketing roles, responsibilities and KPIs after interviewing dozens of Product Marketing Managers. Everyone is hiring Product Marketing Managers (“PMMs”) and there is a great demand for expertise in this space, so read on for a strategic and tactical definition of “What is Product Marketing?”.

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What is Marketing Research? Examples and Best Practices

Userpilot

Effective market research combines both qualitative methods, which explore consumer motivations, and quantitative methods, which provide measurable statistics, to create comprehensive insights that guide business strategy and decision-making.

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The ultimate marketing technology stack for 2019

Intercom, Inc.

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. – lie beyond the realms of this article but one thing is clear: this market is HUGE. What is a marketing technology stack?

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What is Customer Value Chain & How to Use It in Product Development

Userpilot

While there’s merit to both product-centric and customer-centric business models, it’s impossible to fully capitalize on the customer-centric business model if you don’t have a well-defined customer value chain. Monitoring product usage to identify primary and secondary activities. Get your free Userpilot demo today!

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13 Brand Activation Examples From Famous Brands to Inspire You

Userpilot

Bynder triggers product demos for website visitors to drive brand activation. Userpilot uses content marketing to increase brand awareness. Tableau builds trust with potential customers on software review platforms. Starbucks leveraged influencer marketing to promote its “Sparkle Shop”. Bynder's demo invite.

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Pragmatic Live Transcripts (Prioritizing Your Product Launch)

Pragmatic Marketing

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. I'm a principal product marketer here at HubSpot. Yeah, absolutely.

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Pragmatic Live Transcripts (Prioritizing Your Product Launch)

Pragmatic Marketing

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. I'm a principal product marketer here at HubSpot. Yeah, absolutely.