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Top 5 Observational Research Best Practices

BrainMates

Observation is an important part of mixed methods user research. Whether observing people using a technology or system in the workplace, at home, or out in public, it can provide insights not available in quantitative data. Example: Metadata platform for content distribution. A curious discovery was made.

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Run Less Software

Intercom, Inc.

The same is true in software. In this battle, I’ve found a secret weapon hidden within one of our core engineering strategies, an idea called Run Less Software. As well as being a critical philosophy behind how we build software, it also represents how I feel about the software industry and technology in general.

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Voice of Customer: Why VoC should lead your product development process

Usersnap

As a product manager or a SaaS company owner, what is your main drive in building new products? Do you consider customer feedback? Should the Voice of Customer influence product development? You may have realized how customer feedback has become a huge focus in recent years.

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Product Management in Healthcare

ProductPlan

They range from gargantuan MRI machines to cotton swabs to the patient portal software for scheduling appointments. Regardless of their scale and scope, they’re all products with production schedules, marketing plans, sales teams, logistics specialists, and—in most cases—product managers. For those contemplating moving into the $4.3

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Become a Product Visionary with Alternative Futures Analysis

The Product Coalition

Netflix took note of changes in consumer behavior, the creation of new distribution models, and rapid increases in network speeds that would eventually unlock streaming. Alternative futures analysis is a structured analytic technique that helps teams predict how the future might unfold. What is Alternative Futures Analysis?

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Four Data-Driven Ways To Combat Software Piracy

Revulytics

Piracy has long been a thorn in the side of the software industry. A 2018 survey found that worldwide, 37% of software installed on personal computers is unlicensed, with the commercial value of that unlicensed software coming in at $46.3 And is software piracy really a problem, or is it an opportunity? Licensing Systems.

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Six Time-Saving Beta Testing Tips for Product Managers

Pragmatic Marketing

This article is based on information provided in our webinar, Customer Validation for Product Managers , with Centercode CEO Luke Freiler. If you are reading this, it probably won’t surprise you that 47% of product managers have run Beta Tests as part of their job. Loop In the Teams Who Will Use Your Data.