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From Product Management Back to Strategy

The Product Coalition

In my first official product role, which I got to after managing large dev teams and a business-related role, I managed alone a product with a development team of ~40 people. One of the first things I did, for example, was to work with the salespeople on how to sell the product.

Strategy 138
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What Are The Stages Of The SaaS Sales Process?

Userpilot

The enterprise model: Succeeding with an enterprise sales model will require a sales team, outbound marketing, and enough capital runway to endure the long sales cycles. This SaaS sales model is often reserved for high-ticket, specialized software — and sales techniques often focus on outbound marketing rather than inbound marketing.

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Spendesk’s Nicolas Marchais on evolving with your market

Intercom, Inc.

So I spend my time hiring people, developing them into a fit on specific deals and also working on other graph levels such as packaging, pricing, how to go international, etc. But we also use new tools such as Intercom to gather intent from inbound leads, or to gather intent from outbound companies that come back to the website.

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10 Must-Have Code-Free Product Marketing Tools – The Only Tools You’ll Really Need As a Product Marketer

Userpilot

If you need to whip up a quick landing page for a specific purpose: e.g. about a solution or feature of your product, or a comparison pages – e.g. for Google Ads or a landing page with a signup form for an ebook launch or a webinar – Landingi is a godsend. The old way would call for going the development route.