Remove Development Remove Embedded Analytics Remove Product Management Remove User Experience
article thumbnail

Digital Analytics 101: What Is It and How to Collect Digital Data?

Userpilot

What’s digital analytics? How can it help product and marketing teams make data-driven decisions and improve the user experience at different stages of the customer journey? TL;DR Digital analytics allows teams to measure and analyze product performance to improve their digital strategy. Are you in?

article thumbnail

Mixpanel Marketing Analytics

Mixpanel

Mixpanel launched over a decade ago as an analytics tool for product teams. But here’s a little secret: More than half of our users today are actually on marketing teams. Product and marketing teams have to collaborate very closely to drive growth, especially when the goal is product-led growth (PLG).

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Aha Moment: The Ultimate Guide for Product Managers (+Examples)

Userpilot

They’re also great for showcasing the core product functionality to new users. Friction can slow users down or stop them from experiencing the Aha moment, so use analytics tools like funnel analysis to identify and remove it from the user journey. How to identify your product’s Aha moment?

article thumbnail

Product Analytics Metrics: What To Track & How To Optimize Them?

Userpilot

Wondering which product analytics metrics you should track and improve to increase your product growth ? You must select the right product analytics metrics to serve as KPIs (Key Performance Indicators) for your product development process. What is Product Analytics? Let’s dive in!

article thumbnail

10 Best Data Visualization Platforms for Product Managers

The Product Coalition

Good data visualization helps you to unlock new insights, monitor your KPIs, understand user behaviour, and effectively communicate data with non-tech teammates. Why is Data Visualization important for Product Managers? As a Product Manager, you may be working in partnership with a Product Ops Manager on data visualization.

article thumbnail

UX Research Process: A Step-By-Step Framework

Userpilot

It also outlines a 9-step guide on how to conduct UX research for product managers and UX designers. TL;DR The UX research process is a sequence of steps to collect and analyze data on user interactions with the product to better understand their needs and preferences. This includes data from your analytics tools (e.g.

article thumbnail

UX Analytics 101: How to Collect and Use User Data in SaaS

Userpilot

What does the term UX analytics stand for? This article will guide you through every important aspect of collecting and utilizing user behavior data to drive product growth. UX analytics refers to analyzing how the users engage with your product UI and how is their overall experience while using the product.