Pragmatic Marketing
AUGUST 20, 2019
In fact, the survey found that 68% of companies find red-team exercises more effective than blue-team testing, and more companies are practicing red over blue. “It’s abundantly clear that regular and relevant red/blue team testing helps companies develop their security capabilities.”
Mind the Product
SEPTEMBER 1, 2017
Janna had a sales job in college and recounts how intense the training was – with role-playing exercises, secret shoppers, and scripts – and how focused it was on dealing with people. But the training was intense! Frankly, selling pet food to adoring pet owners isn’t exactly a hard sell. Janna Bastow.
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Pragmatic Marketing
DECEMBER 20, 2019
Sprout Social , which develops social media management, advocacy and analytics software for businesses, has mushroomed to 500 employees in its short, nine-year history. At Sprout Social, Product Marketing's key stakeholders have remained Product Management, Sales and Marketing. Growth also means adding shareholders.
Pragmatic Marketing
DECEMBER 20, 2019
Sprout Social , which develops social media management, advocacy and analytics software for businesses, has mushroomed to 500 employees in its short, nine-year history. At Sprout Social, Product Marketing's key stakeholders have remained Product Management, Sales and Marketing. Growth also means adding shareholders.
Intercom, Inc.
SEPTEMBER 10, 2018
You execute demand generation programs to drive visitors to your website, qualify them, nurture them into sales opportunities and convert them into paying customers. The big difference is with the live chat funnel, you do this in real-time, which requires sales teams to exercise a few new muscles.
Amplitude
MARCH 11, 2020
Earlier last year, before we transitioned to outcome-based planning, the leadership team at Yesware did a thought exercise during an offsite. We broke into pairs and then each pair developed a feature roadmap along a particular area of focus. Putting all the themes together, you could see a rough annual roadmap.
Mind the Product
AUGUST 20, 2018
Increased sales training, promotion, and product improvements are some of the actions to be considered. If your business plan is for sales of new product A to replace legacy product B, the S&OP forecast will give you early indication if that is indeed happening. Cannibalization effects, intended or unintended.
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