Product Management University

JUNE 21, 2023

Developing a content strategy for product marketing requires an approach similar to product positioning. Executing a solid content strategy can keep the sales mantra of “the leads we get from marketing are crap” at bay! You want the search engines to reward you, not punish you.

Product Marketing 130

Product Marketing Strategy Marketing White Paper 130

Userpilot

FEBRUARY 17, 2021

Big names like the Product Marketing Alliance, Product World, and Product Con are still going through with virtual versions of their flagship conferences. Product World. Product Marketing Rendezvous. Source: Product Marketing Alliance. Source: Productworld.co.

Research Software 98

Research Software User Testing Product Research Analytic Tools 98

Under 10 Consulting

MAY 1, 2019

From their daily interactions, technology experts pick up a deep understanding of product and technical capabilities; they achieve this by playing with the product, by discussing it with customers and developers, by reading and reading and reading. For a technology expert, the product almost becomes their personal hobby.

Product Management 56

Product Management Product Manager Seminar Research Software 56

PMLesson's Ace the PM Interview

DECEMBER 13, 2021

However, it's very challenging to get a full-time position at many of these companies. The BOLD (Build Opportunities for Leadership & Development) is meant for those business and marketing-related roles. Finally, the APM (Associate Product Manager) is for product management and product marketing management roles.

Technical Review 52

Technical Review Research Software Feedback Software Software Review 52

Product Beautiful

FEBRUARY 24, 2014

The first step toward becoming a great product leader is to have the best quality and quantity of information, so that you can attack any problem with data, not opinions. One of the most chronically under-utilized ways of getting to product data is by using win/loss analysis (WLA). The Impact of Win/Loss Analysis on Product Leaders.

Seminar 61

Seminar Product Research Data Visualization Customer Experience 61

Userpilot

FEBRUARY 22, 2024

TL;DR SaaS customer support is the process of assisting customers who use your product. It can also serve as a source of invaluable feedback for product development. Customer loyalty : Good support fosters positive customer relationships, which encourages customers to stick around and pay for your product.

Feedback Software 102

Feedback Software Analytic Tools Customer Feedback Customer Experience 102