Differentiation Embedded Analytics Messaging Product Marketing 
Userpilot
JULY 20, 2023
If you’re here looking for a tool to implement customer self-service portals, chances are you’ve been struggling to build one by yourself. Thankfully, there’re simple solutions in the market that can help you create an efficient resource center, that integrates smoothly and is 100% self-service.
BrainMates
MAY 28, 2019
Understanding that product management is not a one person job, SnapComms CEO Chris Leonard and 11 employees, who hailed from customer service, engineering, marketing and sales, attended the Brainmates’ Essentials of Product Management course to start the company product management journey together.
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Usersnap
SEPTEMBER 12, 2023
A pricing survey is a research method using surveys to obtain information that will drive your pricing and packaging decisions for your product or service. The outcome of the survey helps companies understand the perceived value from the market, the attributes impacting the purchase decision, the product-market fit, etc.
Userpilot
DECEMBER 11, 2022
Is your B2B Product Marketing strategy working for you? Brand positioning, demonstrating your value proposition to other businesses, and making channel decisions; B2B product marketing can become a complex process. Finally, set SMART goals and KPIs or OKRs for tracking your marketing performance.
Userpilot
SEPTEMBER 22, 2023
TL;DR Appcues is a good choice for Customer experience and it comes with features such as user segmentation, Interactive user guides, in-app support, and self service support. Microsurveys for collecting customer experience feedback or building user persona for product personalization. Let’s get started!
Userpilot
NOVEMBER 8, 2022
Your product go-to-market strategy is the final ingredient for any successful product launch. It is a small but prominent element that drives every other component of your marketing strategy. To build the best possible go-to-market strategy, you should: Define your target audience and what their JTBDs.
Userpilot
JANUARY 9, 2023
What information do you need to include in your product persona profile? These are most likely to be the key differentiators. Once you have this, look at more detailed characteristics of how they use the product. Product persona: The product marketing manager. Job title: Product Marketing Manager.
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