Remove Differentiation Remove Engineering Remove Leadership Remove Sales Training
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Sustainable Product Strategy: How to Move from Outputs to Outcomes

Amplitude

Output-based product roadmapping frequently looks like jostling and negotiating to sequence a given set of features over time and across several swimlanes, each representing an engineering team. Earlier last year, before we transitioned to outcome-based planning, the leadership team at Yesware did a thought exercise during an offsite.

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Intercom on Product: Accelerating your strategy after COVID-19

Intercom, Inc.

It may take a bit of a leap of faith to invest in a differentiation strategy that won’t immediately translate into ROI, especially in a pandemic, but you can’t sacrifice innovation and sustainability for short-term revenue. And we’re actually becoming a less effective engine of R&D because we’re now producing swiftly.

Strategy 228
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Pragmatic Live Transcripts (Prioritizing Your Product Launch)

Pragmatic Marketing

You know, I think we always want to tell an interesting and unique and differentiated story but we don't want to just make it up. So as part of your launch plan to then do you have a sort of sales enablement and sales training piece of it that your group handles? Usually, especially the sales engineering teams.

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Pragmatic Live Transcripts (Prioritizing Your Product Launch)

Pragmatic Marketing

You know, I think we always want to tell an interesting and unique and differentiated story but we don't want to just make it up. So as part of your launch plan to then do you have a sort of sales enablement and sales training piece of it that your group handles? Usually, especially the sales engineering teams.

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The Great Silence

The Product Coalition

One particular example, UpBank, I’d argue one of the most underrated and successful software companies in Australia, only has Product Designers with one single product leadership role. This internal focus problem doesn’t just impact product, design and engineering functions but every department you have in the company.