Intercom, Inc.

JUNE 3, 2021

It may take a bit of a leap of faith to invest in a differentiation strategy that won’t immediately translate into ROI, especially in a pandemic, but you can’t sacrifice innovation and sustainability for short-term revenue. Beware of falling into the trap of exclusively going for easy money, snacking-type opportunities. Should we sink bigger?

Strategy 228

Strategy Feedback Software Research Software Software Review 228

The Product Coalition

FEBRUARY 26, 2022

The engineers and designers understanding of the customer and problem space is paramount and if you aren’t regularly talking to those customers, what do you think happens to the probability of you making a mistake? Some startups adopt this strategy to fool investors.

User Testing 171

User Testing Weak Development Team Customer Experience Customer Feedback 171

Pragmatic Marketing

OCTOBER 11, 2019

So I moved into that in Google when this startup had acquired and then four years ago, I joined HubSpot, to really, really focus on that. You know, I think we always want to tell an interesting and unique and differentiated story but we don't want to just make it up. And then I think we look in the market for validation.

Product launches 70

Product launches Research Software User Testing Product Research 70

Pragmatic Marketing

OCTOBER 11, 2019

So I moved into that in Google when this startup had acquired and then four years ago, I joined HubSpot, to really, really focus on that. You know, I think we always want to tell an interesting and unique and differentiated story but we don't want to just make it up. And then I think we look in the market for validation.

Product launches 70

Product launches Research Software User Testing Product Research 70