Remove Differentiation Remove Enterprise Remove Sales Training Remove UX
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Stop Selling Your Product, Start Selling Your Point of View | April Dunford | BoS USA Online 2020

Business of Software Conference

Free Q&A with Alex Osterwalder Psychology for UX Masterclass. And so this set of data right here, I pulled from this amazing book called The Challenger Sale, which did it did a great big long to go in depth research study of what makes a good salesperson effective. And what do enterprise buyers actually want in sales people?

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The Great Silence

The Product Coalition

To compensate, I’ve seen UX researchers & designers pick up the mantle a lot more, and the design teams have really leaned into this space. This is especially true in enterprise software and it’s this idea that talking with sales teams is broadly fruitful. It is by far, the most over-wasted area of a product managers day.