Remove Differentiation Remove Feedback Software Remove Market Research Remove Product Strategy
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504: Market Research for Product Innovation – with Chip Chomyn

Product Innovation Educators

Why market research is product managers’ secret ingredient for successful products Watch on YouTube TLDR Market research is a key part of product development and management. Introduction In the world of product management and innovation, market research is like a compass.

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How to Develop, Articulate, and Sell Product Strategy

The Product Guy

I became a product manager because I wanted to take a more strategic role at my company. First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder).

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11 Product Strategy Examples For SaaS

Userpilot

Crafting a winning product strategy is crucial for SaaS success, and finding the right product strategy example can provide all the inspiration you need. This article provides concrete examples of different product strategies employed by SaaS companies. Book a demo to learn more.

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A Brief Guide to Product Discovery

Roman Pichler

How can the product be built? What architecture patterns and technologies may be used? In order to answer the questions above, you may want to use techniques such as direct observation, user interviews, prototyping, creating a strategy canvas or E-R-R-C grid , and you may capture some of them using a tool like my product vision board.

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What is a Product Strategy Framework? 11 Steps to Create One

Userpilot

Launching a product without a well-defined product strategy framework is similar—you risk wasting resources without a clear path to success. So, how do you outline a product strategy framework that is the foundation of product-led growth ? Product strategies help you design and grow your products.

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TEI 264: How product managers can make better use of marketing – with Jill Soley

Product Innovation Educators

Our guest is Jill Soley, a Silicon Valley strategic product and marketing executive. She currently leads Product Management at Obo, where she is working on agile product management software that aims to reduce the high failure rates for new products. Resource number one is market research.

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Playing to Win by Roger Martin

Sachin Rekhi

Martin's core thesis is that an effective strategy requires a coordinated and integrated set of five choices: a winning aspiration, where to play, how to win, core capabilities, and management systems. All successful how-to-win choices boil down to one of the two approaches: cost leadership or differentiation.